Business operations upgrade with changes in market trends. Content marketing is the current digital trend every business is talking about.
With all attention accorded to content marketing, you must wonder why it’s so important, right?
Content marketing attracts clients, increases brand awareness, and helps in market research. 90% of business marketers are using content marketing.
Just because everyone is using content marketing, doesn’t mean they are all successful. You don’t want to be among the 66% failing at content marketing.
Read this article to explore the 7 must-have tips for developing a content marketing strategy.
1. Content Marketing Goals
You are using content marketing for a reason. Goals of content marketing vary from:
- Increasing revenues and sales
- Increasing users’ engagement
- Promote brand awareness and authority, among others
The majority organizations that fail in content marketing skip this step. Invest time in your goals to determine what directions you take for your content marketing strategy.
So how do you develop results-oriented goals?
Use the SMART goal kit to guide you.
- Specific: Determine what you want, why, where, and when. Brainstorm what your company aims to achieve with content marketing.
- Measurable: Identify the by how much element? If you target to increase lead generation effort, determine what % of increase you want.
- Achievable: Conduct a feasibility test to analyze if the goal aligns with your company’s goals, budget, and constraints. You don’t want to set goals your firm can’t achieve.
- Realistic: Analyze whether the goal is within your potential. It’s okay to be ambitious but don’t be overambitious. Every journey begins with one step.
- Timely: Finally, determine a time frame. Setting time helps to create a sense of focus and need monitoring.
SMART goals build a foundation for your content marketing plan.
2. Establish Content Marketing Audience
Do you want to create meaningful content that touches the hearts of your clients? So, how do you know what impresses your audience without knowledge of who they are? Let’s admit it’s hard and irrational.
You need to know and understand your audience and their needs. Competent development of a content marketing strategy requires you to analyze the following elements:
- Demographics of the target audience
- Interests and needs
- Education level and consumer behavior.
- Common online sites
Understanding your target audience helps direct your content marketing strategy in the right direction.
3. Develop Quality and Relevant Content
In the digital marketing space, everyone creates content for the target audience. You need to outshine your competitors with unique and high quality content. The quality and ideas of your content determine if the reader will continue to read or not.
So how do you make your content exquisite and keep the clients glued?
- Connect with your audience emotionally. Exploit every possible feeling that aligns with the topic.
- Develop a unique perspective to approach the problem. Brainstorm your content to develop the best material.
- Use different content forms like infographics, charts, screenshots, and videos, among others.
- Thoroughly research your topic to avoid idea backlogs.
Unique and quality content creates customer loyalty through subscriptions content sharing. In the long run, it’ll increase customer traffic.
4. Use Conversational Voice in Developing a Content Marketing Strategy
One of the greatest mistakes you can make in content marketing is assuming that you’re selling to an entity. You’re not selling to an object.
Instead, your target is real people with emotions and needs. Your voice and tone should be part of the content marketing strategy.
So how do you develop a conversational and appealing voice?
- Resonate on the company’s values and propositions
- Use language simplification
- Ensure readability
- Use rhetoric questions to engage the audience
- Apply a tone that connects with clients feelings.
Avoid writing to everyone. Personalize the content and tone to address the particular audience. The idea is to make it a two-way conversation.
5. Measure Your Content Marketing Strategy
A plan is useless without monitoring and evaluation of progress. Digital marketing provides a variety of metrics to analyze your performance.
It helps determine how close you are to the target goal. Besides, it helps identify mistakes.
If you’re planning on developing a content marketing strategy, all you want is its success. How do you know whether or not it is successful? It’s by measuring the progress of the plan.
Use the below performance indicators to evaluate the performance of your content marketing.
- Traffic volume: Number of visits by traffic channel and source
- Clients Engagement: Feedback on the comment section and average time spent on a page among others
- Content effectiveness: Goals and event completion
The evaluation will help analyze your audience, content success, and the emerging needs of clients. Clients’ needs continue to evolve every day. You need to upgrade your content to align with your client's needs.
6. Choose the Best Content Channels
In the target audience analysis, gathering information like common online spaces by clients is essential. You want your content in the right place where it’s visible by your target audience.
Choose a platform where your audience commonly hangs out. The potential platforms include social media, websites, magazines, and other internet spaces.
Besides, use software and tools like influencer marketing to build traffic for your blog. Posting content on the online space is not enough. You need to go the extra mile to attract more followers.
Tip: Make your content easy to share by using the social media platform.
7. Content Calendar
As part of your content marketing strategy, you’ll need a plan. The content calendar creates a schedule on how often to publish content. Besides, it helps ensure that all targeted content and content types are analyzed.
The plan should include content type, due date, targets, and audience, among other details. If you’re creating a lot of content, you have to manage your team.
Commonly, you may be carried away in a single task that interests you and forget other relevant issues.
Calendars help to ensure consistency and build focus on developing your marketing strategy.
Content Strategy - Wrapping It Up
Is your content marketing strategy signaling danger? Low subscription rates, declined traffic, and no customer engagement. You need not panic; it’s not all lost.
Discover the critical basics in developing a content marketing strategy by freely exploring our blog.