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Conversion rate optimisation is the point of most websites today. What is the point of creating, developing and maintaining a website that doesn't convert viewers to buyers? By the time 2020 comes around the corner, a hundred billion dollars will be spent each year on search engine optimization. This is true not just for the wellness industry but for all industries. This huge industry is growing even more. Plus, when you compare the 2016 figure of SEO in which just sixty-five billion dollars was spent on SEO encompassing all industries, you will become even more amazed.