- Written by Josh Shankowsky
- Category: Search Engine Optimization (SEO)
Did you know that over 40,000 searches are performed on Google every second?
Because of this, websites and blogs are in a constant battle to be listed at the top of niche-related search results. Being at the top of a popular search query almost guarantees that a great deal of traffic will be headed your way, which can, and probably will, lead to a massive spike in ad revenue and product sales.
Utilizing SEO (search engine optimization) is a great way to launch your site to the first page on search engines like Google. The benefits of ranking high are numerous, which is why SEO should be an important aspect of any digital marketing plan.
But what exactly are some of the benefits of SEO? And are there other benefits besides ranking first on Google?
If you're asking yourself these kinds of questions, wonder no longer, because we're here to help!
In this article, we'll outline 10 benefits of SEO, including some that have absolutely nothing to do with search rankings.
Now then, let's get started!
1. SEO Will Help Increase Traffic to Your Site
Arguably the biggest benefit to SEO is an increase in traffic to your website or blog.
It goes without saying, but the goal of any website or blog owner is to generate as much traffic as possible in an attempt to make money on ads, products, or a specific service.
Simply put, SEO will help make that job that much easier.
2. You'll Get Quality Traffic
The traffic that comes from SEO is more often than not quality traffic. What exactly is quality traffic? Well, think of it like this, you'll be attracting users who are genuinely interested in your content, products, or services.
For instance, if you're selling shoes, and someone finds your site by Googling a specific brand of shoe, you're more likely to convert on that sale. Remember, the user was already interested in your product and reached out on their own for more information, so most of the hard work has already been done.
They reached out either to find out more about the product, or make a purchase, and your site was there with the answers. In regards to a sale, you're more than halfway there already just by getting a click on a search result.
3. You'll Improve User Experience
Search engines like Google care a great deal about user experience. That's why they'll often only recommend sites that offer a good user experience on the first few pages of their search results.
Outside of having a good user experience for SEO purposes, you'll also be providing a good experience for users who find your site using other methods. That type of experience can go a long way in creating repeat users and customers, as well as word-of-mouth advertising.
4. You'll Increase Your Market Share
Did you know 75% of users on Google never scroll past the first page of search results?
That's why it's important to be at the top of search queries so you can increase your market share by being the only option users engage with. An increase in market share will lead to higher conversion rates, too, which in return would increase your revenue.
5. SEO Builds Better Brand Recognition
One of the biggest goals of any website or blog owner should be to establish brand recognition within their niche. SEO will allow you to rank highly on multiple search queries, and in return, establish credibility as an authoritative brand in any niche.
People who are interested in your niche will know when they see your brand that it's a legit and credible source that's worth their time and money.
6. You'll Establish Credibility in Your Niche
Building on number 5 on this list, establishing credibility is extremely important for anyone with a blog or website. Users know that if Google recommends them something, it's probably legit.
Getting the nod from Google informs potential users and customers that your site is reliable, your products and services are real, and most importantly, is worth clicking on.
7. SEO Increases Your Social Media Followers
Did you know that there are over 1 billion people on the social media site Instagram? It's safe to say that social media is a huge platform that you should focus on heavily when crafting a digital marketing plan.
Having social media profiles linked on your website will encourage users who find your site via search engines to follow your brand on those social media platforms. In return, you'll have a direct line of communication to customers, which you can use to your advantage at any time... for free!
8. SEO is Mobile Friendly
It's worth noting that nearly 50% of all web traffic comes from mobile devices.
Because of this, Google and other search engines place a high priority on mobile-friendly sites. Having a mobile-friendly site will make your user experience on mobile devices that much better, too, so users who find your site via other means will have a positive experience.
9. SEO is Measurable
Unlike other forms of advertising, SEO success is 100% measurable, thanks to tools like Google Analytics.
You'll be able to easily determine which search queries were used to find your site, and how much success you've had, via a thorough breakdown. This can be extremely helpful in planning future content, among other things.
10. SEO is Affordable Marketing
If you decide to reach out to an SEO specialist for assistance, you won't be breaking the bank to get help creating an SEO-friendly website. The upfront costs are low, compared to other forms of digital advertising, and the return on your investment is quite high.
Use the Benefits of SEO to Better Your Site
These are just 10 benefits of SEO, there are plenty more that confirm SEO should be an important pillar of any digital marketing plan.
Remember, making your website SEO-friendly has a ton of benefits that aren't related to ranking first on Google. Even users who find your site from other spaces will enjoy a better user experience, which should be the goal of any blog or website owner.
Need help creating the perfect SEO plan for your blog or site? Contact us today, we'll be glad to help you reach your goals!