- Written by Jocelyn Shank
- Category: Business Development
SEO can help to create a brand out of your business. More visibility of your product leads to broader recognition and subsequently, more influential buying behaviour for your products.
Let's say you are searching for something and found a product. Later the same product pops out with many other related search results. You see the same thing on Amazon and also on a forum thread. Now you feel compelled to look into it. What is there? How is this product getting so much visibility? Is it worth shopping? After exploring it, you got all the information you need about the product. You are now convinced and place an order. If the product is good, you also recommended it to your friend.
A more robust online presence is what SEO can do for you.
Being highly visible on the web will lead to great recognition. There is one study which suggests that the average internet surfers will think about the product in a more positive light if it is continuously seen on the front page of search results or displayed on many websites.
1. Branding with the Help of SEO
This is a different form of branding even though it has something to do with the age-long management concept of recognition and marketing. It is SEO Branding. In the age of the internet, it has become a powerful trick to not only boost your sales but also, ultimately, to get an optimum amount of growth.
If you are running a business, you need to concentrate hard on SEO. It has incredible power. If used properly, it can help your business a renowned brand. The time duration for converting a new business into a brand can become minuscule compared to what it used to be with the help of SEO.
There is no denying that buying decisions made by the general consumer is not based on interpersonal facts. It is based heavily on the perspective of the individual, and the interpretation of the circumstances. The emotional spin added to the data with the mood and gut feeling are also there, and here comes the role of SEO. It can come handy to influence the perceptions your buyer has about your products before a consumer.
It works from behind the scenes. A consumer may not be thinking about your product in a particular way, yet something related to your products is running down in his neural network. SEO differentiate itself here away from tweaking in the code, fixing tag, and website repairing. In the contemporary world, it has become a part of the very strategic business nurturing activity.
Many top SEO professionals focus too much on link building, technical nuances, and other basic SEO methods. They didn't realize that SEO has much to do with brand building. It has become a part of the strategy of a company for securing funding, attracting investment, and making a positive impact on the value of the stock. These are the goals of SEO branding.
2. Why You Need to Worry about SEO Branding
If your company is planning to get listed on any stock exchange, consider going for SEO branding. It can help you to generate a tremendous amount of positive energy among your prospective investors. Again, it works behind the scenes.
Venture funding is not easy stuff. It needs lots of planning and persuading VCs about your projects. What if the prospects are already persuaded? What if their mind is programmed with lots of positives about your business? SEO branding can do this fantastic job for you.
The probability of your investors knowing much about your business is quite high if you have run a successful SEO campaign.
An appropriately planned and executed landing page can create magic among your investors. They can quickly learn vital points about your business goals and also about the future prospects of your company.
According to one study, general internet surfers believe that high rankings are directly proportional to high quality. Many consider a product which is popping up on the front page of search results as credible, trustworthy, and also branded. It has now become a common practice among consumers to do thorough research over the internet before actually purchasing that product. The primary way to most people do research is through search engines.
The buying decision can undoubtedly be affected by the visibility of your product. Additionally, if the content of your page, including meta description is credible, you can get additional positive responses from prospective buyers. Making a positive sphere of influence around your product is also one of the main benefits of SEO branding. It can do it through proper positioning of keywords, and also through the use of Social Media.
If you have not aligned with SEO branding, you are committing some grave mistakes. The internet is an excellent opportunity with the burgeoning growth of users. Leverage it fully – through search engines and also through social media management. SEO branding is there for you.
Moreover, SEO branding can help you to generate a tremendous amount of response. Users discussing your products can become one of your greatest assets. They will share your products with their friends. Thus you can advertise your products without spending a dime.
SEO branding is not something like stuffing keywords, creating dooraway pages, cloaking or other black hat SEO tricks. In fact, everything that is considered unethical is not appropriate for SEO branding. The basic idea is to generate a positive response among your consumers. If you do something wrong, the responses can get ugly. Black hat SEO techniques are only going to be a menace in terms of respectability for your products. It is all ethical – getting quality and natural backlinks, creating compelling landing pages, providing amazing user experience, creating a flawless navigation over your website, and more.
3. Build Brands without huge Investments
Traditionally, businesses spend staggering amounts of money on advertising to turn a product into a brand. Advertising is a very good option to attract consumers towards your business. But it needs investment. Moreover, the product can fade out of consumers' mind if you don't advertise for an extended period.
With SEO branding, your products will continue to come before many eyes irrespective of the fact that you are potentially not investing a single penny (provided you're doing it yourself of course).
You can also try a different strategy of mixing SEO with display advertising. Powerful SEO coupled with paid advertising can create magic for your product. The major differentiator will be the timing. Generally, your products will be seen at precisely the right time – contextual web contents, relevant search results, etc.
Strategic SEO branding can help to create trust among your clients.
4. How to Go Ahead with SEO Branding
The internet has made a significant impact on branding. You can't ignore SEO for your branding or Public Relation efforts. Here you need to attract the right people and then convert them into potential customers. The world is becoming more connected, and SEO branding can be used even by small business.
It is high time when you start considering SEO branding. Mix it properly with an advertising campaign and let your brands fly sky high.
Branding and SEO can play a part together. And if you let them mingle, the result can be magical. Make a positive statement with our Edmonton SEO specialists and get more potential customers, better recognition, growing sales and much more.
This article was formerly on SEO-Peace.com which Snap SEO recently aquired.