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SEO ROI: Why It’s So Hard to Nail Down (And How To Do It)

A lady looks at her seo results on Google Analytics
The first result on Google receives 32 percent of all clicks, and 75 percent of people admit to not scrolling beyond that first result page. These two figures alone demonstrate the necessity of search engine optimization. This is why many companies invest more than $79 billion in SEO-related services yearly. Without a strong presence in organic…

How to Spot and Fix Keyword Cannibalization

Keyword seo content website tags search
Getting organic traffic to your website is hard enough without keyword cannibalization adding to the difficulty. Are you committing this keyword crime on your website without even knowing it? As a business owner, you want your website to rank as high as possible in the search engine results pages (SERPs).…

The Dos and Don’ts of Social Media Advertisements

Woman smiling receiving likes psd from social media audience
Just over ten years ago, social media marketing quickly took over PR and branding strategies for companies. It immediately became clear that businesses had to learn how to create effective social media branding strategies or get left behind. Facebook and Instagram remain popular go-to investments for digital marketers. Companies pour…