Content Concept. The meeting at the white office table.

Content Creation for Businesses: Everything You Need to Know

folder_openContent Marketing, Search Engine Optimization

Over 90% of marketers claim they use content marketing. With a strong content marketing strategy, you can engage your target audience to generate leads and sales.

In fact, 72% of marketers say content marketing generates more customer engagement for their businesses.

Not sure if you’re ready to invest in content creation for businesses this year? Read on to learn everything you need to know before making a choice for your business!

The Benefits

If you’re on the fence about investing in content marketing, it can help to recognise how it might benefit your business. Here are a few ways a strong content creation strategy can set you up for success.

Generate Awareness

Consumers won’t choose your brand if they never realise your business exists. Sharing unique, branded content can help you generate brand awareness. The more often people see your content, the more likely they’ll remember your brand.

In fact, the majority of marketers say brand awareness is a top marketing priority. About 85% say there’s more of a demand for branded content than ever before.

Content marketing also drives three times higher engagement rates than ads. Brand engagement can help you generate awareness, recognition, and recall. Once people recognise and remember your brand, you can remain at the forefront of their minds.

The next time they’re interested in purchasing your product or service, they’ll remember your branded content. Instead of researching your competitors, the consumer might head directly to your website. Then, you can convert them into a sale!

Generating brand awareness through content marketing could prove key to your company’s success. Otherwise, your competitors will take the lead instead.

Attract Traffic

Sharing high-quality blog content can help you generate more website traffic. As people visit your website, they’ll learn more about your business. If they like what they see, you can convert them into a lead or sale.

You can generate more website traffic through content marketing and search engine optimisation (SEO). SEO will help your posts rank higher on search engines. When a consumer searches using a relevant phrase, your content could appear.

You can learn more about how SEO works here.

As more people click on your content through search engines, your click-through-rate and organic rankings will improve. Higher rankings will help you generate traffic before your competitors ever get the chance.

Sometimes, even sponsoring content and having it link back to your website can help grow your organic reach and drive customers to your website.

Support Other Campaigns

You can also use content marketing to support other digital marketing campaigns.

For example, you can reformat a blog post for social media. Sharing your content on social media can help you boost engagement and website traffic. It will also help you expand your reach online.

You can also share your content through an email newsletter to generate more web traffic and engagement.

Establish Credibility

As part of your content marketing strategy, it helps to focus on EEAT:

  • Experience
  • Expertise
  • Authority
  • Trustworthiness

Adding components of EEAT to your content will help you gain credibility. As you become a credible resource, more people will trust your brand. Gaining brand trust can help you encourage sales.

Otherwise, your customers might decide to trust one of your competitors instead.

Generate Leads

Ending your content with a strong call to action will help you generate more leads. You can also use content marketing to gain email subscribers. Then, you can continuously engage with customers to remain top-of-mind.

Since content creation is cost-effective, your ROI will improve, allowing your business to grow.

Getting Started

Now that you understand the importance of content marketing, it’s time to plan out your content strategy. Here are a few tips to help you get started.

Establish Goals

First, outline the goals you want to achieve through content marketing, such as generating:

  • Brand awareness and recognition
  • Trust, credibility, and loyalty
  • Leads and sales
  • A better ROI
  • Website traffic
  • Email subscribers
  • Social media followers

Outlining your goals will help you determine what type of content to make or what topics to cover. For example, you can use product demo videos to generate sales for specific products.

Determining your goal will help you determine what CTA to use, too.

Gather Research

Learn more about your audience, their online behaviours, and search behaviours. For example, you can build a keyword list for SEO purposes.

Gathering research will help you create personalised content for your target audience. Personalising your content will help you forge stronger connections with consumers.

Diversify Content

Don’t limit yourself to blog posts. Instead, diversify your content creation strategy with:

  • Articles
  • eBooks
  • Polls
  • Quizzes
  • Webinars
  • Videos
  • Testimonials
  • Infographics

Each format will help you appeal to consumers at different points in the buyer’s journey. You can offer readers the information they need to feel more comfortable about your brand.

Consider using managed SEO services to optimise your content before posting it online as well.


Once you begin creating content, promote it! Determine where your customers spend their time online. For example, you might use social media marketing, email marketing, or forums to reach customers.

Develop a promotion strategy to expand your reach.

Hire an Agency

You don’t have to use the tips in this content creation guide alone. Instead, consider partnering with an agency this year. Working with an experienced agency will save you time and money.

They’ll determine what content to create with your target audience in mind. They can also optimise your content to help boost your organic rankings.

With help, you can dedicate more time to your business while ensuring your content marketing strategy accomplishes your distinct goals.

Invest in Your Content Creation Strategy Today

A strong content creation strategy could help your business reach new customers. Consider developing your own content marketing strategy this year. With help, you can accomplish your goals while ensuring your company’s growth.

Remember, you don’t have to apply the tips in this content creation guide alone. We’re happy to help.

Contact us today to learn more.

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