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Type "How does SEO work?" in Google and you're bombarded with info. You're sold classes from SEO "gurus" and pitched SEO tools. You find thousands of SEO agencies, professionals, and freelance services.

Where do you even begin? How do you make sense of it?

local seo ranking factors

A survey conducted by White Spark's Darren Shaw summed up an annual survey for Local SEO. This survey was done for the past ten years. It involves looking at 40 local search practitioners for the western world who give over 130 ranking factors. Each year the survey looks at the trends and shows what works, and what does not.

local seo

As a small business, there are a number of places you can go to source new customers, but there's no place more powerful than your own backyard. By utilising local SEO for small business, you can grow your business by targeting your own community.

Read on to learn more about local SEO and how to get it to work in your favour.

what is search engine optimization

If you own a business that has some sort of online presence (or not) someone is likely to ask if your site has been optimized for search engines. What does it mean to be optimized for a search engine, what is search engine optimization (SEO)? In essence search engine optimization is the process of boosting our website to the top of the search page for the topics you search in a effort to draw as many visitors to you as possible. This happens to be what Snap SEO specializes in.