In this case study, you’ll learn exactly how we boosted the rankings of a travel & tourism site all the way up to the top of page 1 in Google with our Snap Managed SEO service.
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SEO
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- Category: SEO
This case study is a perfect example of just how profitable SEO can be compared to other sources.
A great SEO strategy can lead to insane ROI and that’s what we break down in this case study.
Let’s get into it!
Background
This company is unique because it’s both non-US and even Non-English – It’s a French Canadian Site.
For most of our SEO products, we work natively in English but the client was OK with that even though it’s a French site.
This was a good test to see if our strategy would hold up in a non-English use case, and it did.
SEO Audit
We always start with a full SEO audit to see what’s going on with the site.
This site had no penalties, it just wasn’t getting much traffic.
They were slightly over-optimized for their money keywords, having 1 exact match at 28% and another at 25%.
This wasn’t a big deal, as they just didn’t have many links, but still a consideration.
Keyword Research
Easy Wins – Find “Hidden Goldmines”
We always look for quick wins when doing keyword research – keywords that the site is ranking for, just not at the top. If we target these, we can usually get quick traffic wins!
This had less easy wins than some other sites, but that’s OK because it’s a local-focused site. Traffic is lower than other niches, but it will convert higher since there is higher intent.
We found 43 terms with traffic between 20 – 1000 searches a month, with CPC between .20 cents – $5 a click. We started by focusing on some high priorities around the $4-$5 a click range.
Competitive Gap
We found 31 terms their competition was targeting. These had volumes between 20 – 1,600 ms with CPC between .10 – $3.
Some of these keywords were local areas they hadn’t targeted yet, some of these were popular brand names of appliances that they work with, and some of these were great keywords for services they offer that they don’t have pages for yet, or weren’t optimizing.
We showed them all of these!
The SEO Campaign
This one was a bit different than our other case studies in that they had actually started doing SEO on their own before they hopped on Snap Managed SEO plan.
Their first order was placed in March 2016, and right after that, they got a nice bump.
For some reason, they stopped and didn’t place an order until Aug 2016:
They started ramping up orders around January 2017 with a mix of Snap Link Building Classic, Snap Press Release etc:
Mid 2017, they hopped on a Snap Managed SEO Campaign and we went at it more strategically:
Remember we have limited options, this is international AND foreign language, so here’s what the strategy looked like:
Months 1-3 all the same
Snap Link Building Classic Packages
Mix of Natural, Branded, and exact match since we have control
Results
As for the results?
BOOM!
What’s even cooler is that they have spent in total, all-time with us $10,600.
However, Ahrefs is reporting a traffic value of $8k PER MONTH
Let's do the math!
$8,000 per month = $96k per year they would have to spend on PPC!!
Takeaway
The takeaway from this is that consistency is key.
As you can see from the charts above, their SEO dropped off when they stopped taking action, and ramped back up when they got more consistent.
By using our SEO strategy, you can uncover big wins for consistent results.
No matter what type of business you are, we probably have a solution for you.
In addition, it’s important to not focus on tons of traffic – focus on the RIGHT TARGETED traffic.
If you’d like some help with your SEO, you might be interested in our Snap Managed SEO program. Check it out!
If you'd like content in French, or another language contact our experts and they will help you out!
- Details
- Category: SEO
Background:
This is not one client but multiple using our Snap SEO Local service. For local sites, we recommend a combination of links + citations. Local competition can be significantly different for different markets, which is why we have a variety of solutions.
- Details
- Category: SEO
Background:
This agency came to us with mixed results for their clients. They had some clients that had decent rankings and some that had none.
They needed a way to scale their link building and get more consistent results for their clients. They are all in competitive spaces in very lucrative markets, so they needed something that was going to be powerful and cost effective.
Many of these terms have CPCs of $150 so these are very lucrative terms to be ranking for.
- Details
- Category: SEO
How we recovered a UK luxury car dealerships penalties and gained 147% organic traffic!
Background:
This luxury car dealership was suffering massive penalties from a recent Google Update. They have several locations across the UK. They wanted to target keywords that where low in traffic but were extremely lucrative.
The goal of this campaign was to restore rankings from the penalty thereby restoring traffic and improve the rankings of select keywords.
Step 1: The Audit
Every Snap Managed campaign begins with an audit.
A Google core update negatively impacted their site resulting in a significant loss of rankings. This was mainly due to having little content, duplicate pages (also with little content) and a high bounce rate.
Many auto dealerships have sites with only photos of their inventory. This is a huge problem, yet an easy one to fix and a great opportunity to win back their traffic!
They had a good, steady amount of traffic until this update hit. They were already using the self serve option on our website and saw a bit of returning traffic. They onboarded to us with a Snap Managed plan a couple months after using the a la carte self serve options.
Improving Existing Page Rankings & Easy Wins
When we onboard any campaign one of the first things we do is look at the existing pages. Is there any keywords we can boost to bring more traffic?
It is very common to find many clients have pages and keywords that are close to ranking on the first page and generating traffic from keywords. When we identify keywords to identify easy wins we look for the following metrics:
- A Keyword difficulty equal to or less than 30
- A minimum cost per click of $0.10
- A ranking between 4 to 30
Using this strategy we can find keywords that are valuable and highly targetable pages and keywords that are on the brink of ranking but is just not quite there.
At the start of this campaign we identified 460 keywords that we can potentially target. Most of which where on the bottom of page 1 all the way to page 3 and had a cost per click between 30 cents to $2.50
There pages and keywords were mostly product / sales pages that led to individual cars this dealership had available. The keywords were already getting traffic and had a low difficulty and we capitalized on these early to dramatically increase traffic.
Competitive Gap Analysis
Once we identify the keywords we deliver a one-two punch by completing a competitive gap analysis. We look for keywords that your competition is targeting and you are not. Once we identify these keywords we begin adding blog content targeting these new found opportunities.
When doing search engine optimization for the automotive industry it is important to note it is a bit different then some industries for completing the competitive gap analysis, you will find keywords that are not worth ranking and irrelevant (exampes: geo-targeted words, specific makes and models etc.)
Most of the competing sites in this industry lack content. This gives us more leverage when targeting the easy wins and creating long blog content around them.
Through this campaign we did monthly link building and content creation every month.
Results:
Once we began targeting all the easy wins we were able to bump many of them to page 1. Here are their top keywords all ranking on page 1.
Below is a graph showing the #1 exact matches after using only three months of Snap Managed SEO.
The Take Away
After this client switched from an a la carte style seo program to our managed seo service they saw a dramatic increase in organic traffic month after month. Building quality, enterprise level content and a combination of our link building techniques (Snap Link Building Classic and Snap Guest Post) we are able to increase the sites value.
Looking at the image below the sites organic traffic, organic keywords, backlinks and value are consistently improving.
With consistency and hard work we were able to recover this sites organic traffic, brought many pages to page 1 and doubled the organic traffic!
If you would like some help with your site, have been penalized, or seen a significant drop in traffic you might be interested in our Snap Managed SEO packages.
- Details
- Category: SEO
Background:
This is an affiliate site that was redesigned for this year. It has a good amount of content, just needed links.
