A steady stream of leads and sales is what you want.
To maximize ROI, we employ a multi-step strategic process for our social media marketing services.
1. Competitor Research & Campaign Design
Research and design are the foundation of every campaign. We will look at past campaigns, competitor offers, ad copy, and creativity, then create your campaign to give it a winning edge. This will allow your brand to remain competitive and stand out.
2. Split Testing
Our second phase of optimization consists of multiple ad groups, creative and ad copy. This allows us to split-test the results from the beginning. Further, this allows us to determine which elements are most effective and, usually, the most cost-effective.
3. Performance Optimization
Once we have enough impressions, clicks and results, we can eliminate the most ineffective campaign elements so that the algorithms can focus on the winners.
4. Scale
The testing continues as we discover more winning combinations. Your lead generation efforts will be boosted by new copy variations, creative elements and testing.