Search Campaigns
These ads appear on the search engine results pages (SERPs) when users search for keywords related to your products or services. They typically consist of text ads and can be highly targeted based on keywords, location, device, and more.
Display Campaigns
Display ads appear on websites within the Google Display Network, which includes millions of websites, videos, and apps. These ads can be in various formats such as image, video, or rich media, and they aim to reach potential customers while they browse online.
Performance Max Campaigns
These campaigns are designed to automate and optimize your advertising across multiple Google properties, including Search, Display, YouTube, and more. They utilize machine learning to deliver ads effectively across various placements and formats to achieve your advertising goals.
Smart Campaigns
Smart campaigns are designed for small businesses with limited time and resources. They are automated campaigns that use machine learning to optimize targeting, bidding, and ad creatives to maximize results within your specified budget and goals.
Discovery Campaigns
Discovery campaigns allow you to reach and engage potential customers as they browse content across various Google properties like YouTube, Gmail, and Discover. These ads are visually rich and can appear in different formats, including images and videos.