We begin with a deep dive into your business, goals, and current SEO performance through our comprehensive audit.
Listening First, Strategy Second
Before we touch a single keyword or write one line of content, we listen. We want to understand your business as a whole. Not just what you sell, but who you serve and why it matters to them.
Our discovery process goes beyond the typical SEO checklist. We dig into:
- Your origin story – Why did you start this business? What drives you?
- Your customer culture – What values, fears, and aspirations motivate your audience?
- Your competitive landscape – How are others in your industry positioning themselves?
- Your current digital presence – What’s working, what isn’t, and where the opportunities lie
Understanding the Human Side of Your Business
Great SEO isn’t just about search engines. It’s about connecting with real people who have real problems you can solve. We spend time understanding the underlying culture of your target customers because that’s what makes content resonate and builds lasting relationships.
This foundation of understanding becomes the cornerstone of everything we build together. From your website structure to your content strategy to your local SEO approach.