SAAS SEO Case Study -5x’d the Traffic!
In this case study, you are going to discover how we skyrocketed a SAAS site through the Google result pages.
This website is currently getting over $10,000 per month in estimated organic traffic worth alone!
Campaign Insite:
This is a software as a service (SAAS) website with heaps large contracts.
Although the majority of the keywords they would like to target have little for monthly search volume, it is OK as they’re quite valuable keywords.
This website had great content, even a couple of first page positions, but that is such a lucrative industry that getting a couple more customers might easily bring in an added $100k+ per year per customer — Some of those PPC prices were insane – around $130 per click!
They had potential but just were not seeing the visitors yet — that is where we come!
The SEO Audit
Every time you work with us on a managed campaign the very first thing, we do is audit the website.
This website had no preceding penalties. It did have some visitors, but it was not growing.
There was not any over-optimization, and they simply didn’t have sufficient link juice!
We wanted to boost their links, in addition we generated consistent authoritative content.
Keyword Research
Finding Easy Wins
We found 114 search terms with a monthly search volume between 10-40 a month. Certainly, these aren’t high search volume keywords because it’s very niche software, but as mentioned earlier they are super lucrative.
The majority of these terms were on page 2-3. We knew from the beginning we probably wouldn’t see impressive traffic graphs for easy wins, but it would make them lots of money if we could rank them for these.
Competition Analysis
The competitive gap analysis helps us locate the keywords your competitors are currently ranking for but you aren’t.
These keywords are often great suggestions for new.
We found 301 terms between 300 – 10,000 searches a month, all with CPC. There were lots hidden of gems in there and we shared these ALL with the client.
SEO Strategy
This was a fairly sound SNAP Managed SEO approach without a lot of variations.
Here Is What we did:
Month 1:
- 1x SNAP Guest Post – exact match with easy win keywords
- 1x SNAP Guest Post – exact match with other easy win keywords
- 1x SNAP Link building Medium – naked, brand, and partial match
- 1x SNAP Blogger x 1000 words – Focused on keywords in the content gap
Month 2 – same thing but slight variations in keywords:
- 1x SNAP Guest Post – exact match with easy wins
- 1x SNAP Guest Post – exact match product page 2 from easy wins
- 1x SNAP Link Building Medium – Branded, URL, partial match
- 1x SNAP Blogger x 1000 words – keyword from content gap
Month 3 – same thing but without repeating the same keywords:
- 1x SNAP Snap Blogger Outreach Post – exact match with easy wins
- 1x SNAP Blogger Outreach Post – exact match product page 2 from easy wins
- 1x SNAP Diversified Link Building Medium – Branded, URL, partial match
- 1x SNAP Blogger x 1000 words – keyword from content gap
The Results:
We’ve just completed two months of backlinks and they have not even taken full impact yet…
…but consider this Massive spike in keyword positions:
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Snap’s strategic approach to SEO has resulted in a substantial increase in organic traffic, while their expertly managed Google ad campaigns have consistently delivered exceptional ROI. Josh and his team are not just digital marketers; they’re partners who genuinely care about their clients’ success. Their commitment to transparent communication, innovative solutions, and tireless effort make them the go-to choice for anyone looking to excel in the digital landscape. I can’t recommend this company highly enough for their unwavering commitment to achieving results and their heartfelt dedication to their clients’ success.
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Snap SEO wrote some content for one of my earlier websites and together we’ve learned a lot in this business. I am very lucky to have such a skilled and attentive writer on hand at the drop of a hat. Their group can write on just about any topic you can imagine, and they really do know how to deliver content that please not only Google but also reads like a dream.
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As someone who works with SEO every day it is such a pleasure to be able to rely on Snap’s team to provide insightful yet concise content for our clients’ needs, and always ready at any deadline we require. At first, I just thought we’d commission a few articles from Snap SEO but today we employ their services on a regular basis for all our content requirements. Cannot recommend them enough!
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The guys at Snap SEO are true professionals and I thank my lucky stars every day that I contacted them to help with writing my website’s articles and sorting out other SEO issues. They were recommended by a friend and I can honestly say it is a pleasure to work with a team that deliver excellent work while taking my input seriously at the same time.
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From not knowing a lot about ranking on Google, I eventually found Josh and his team. They were so patient with me and they taught me everything that was needed to boost my online marketing. I had shopped a lot of other online marketing companies and SNAP was easily the most responsive and knowledgeable. After a couple months my website went from being not visible to consistently ranking on the first and second page of Google depending on the keywords… Thankful I made the right choice, I will definitely stick with Josh and his team into the future.
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We have been working with Josh for a few years now. He does great work for us on our web site, we appreciate all his hard work and are looking forward to continue working with him and Snap SEO . Thanks Josh!
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Professionalism at its best. We hired Snap to do work for us over a year ago and they have delivered just like they said they would do. We are almost 1st on Google for most searches . Thanks to this team. Would give 6 stars.
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Snap SEO is Amazing, from their press releases to their Social Media Marketing. They are the easiest to work with and most professional company to brand with.
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Josh and his team are great to work with and very knowledgeable. They helped me update an old website and increased traffic through SEO and effective blog articles, I highly recommend them to anyone and look forward to working with them in the future as well.
