Travel & Tourism SEO Case Study (Now Ranking In The Top Spot!)
In this case study, you’ll learn exactly how we boosted the rankings of a travel & tourism site all the way up to the top of page 1 in Google with our Snap Managed SEO service.
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Background
This is a site in the travel niche focused on guided tours.
This client actually had their own content team, so we solely focused on link building.
They actually had purchased some of our Snap Blogger Outreach packages from us starting in March 2017 (before we were Snap SEO) and saw great growth, then joined our Snap Managed Service in May 2018.
From the time they started buying packages from us, estimated traffic was about 1,700 per month, but now it’s 10,000+ per month!
Here’s how we did it:
The SEO Audit
The first thing we always do as a part of our managed SEO service is to do an audit of the site.
We look at things like current traffic, backlinks, anchor text, and more.
We found no penalties on the site and it was off to a good start thanks to their in-house content team and consistency.
Before they joined Snap Managed SEO, they were already doing link building a-la-carte with 5-15 Snap DA30+ Guest Post links per month.
With that said, we saw they were focusing on exact match anchors so to protect this site, we wanted to make sure we had diversity when building the campaign. This can be a problem if you over-optimize your anchor text, so we took note of that.
Keyword Research – “Easy Wins”
We always like to look for keywords that we can get “quick wins” with. When we did the initial analysis, we found 926 easy wins keyword ranking in position 4-30.
This was great news and many of their pages had great ranking potential. We worked with the client to pick high volume targets, but also used this to identify LSI keywords we could use as anchor text while building links.
Keyword Research – Competitive Gap Analysis
The competitive gap analysis is designed to help us find keywords that your competitors are ranking for that you currently are not. These are often referred to as your hidden goldmines.
We found 92 keywords that they were not targeting yet their competitors were.
Normally we use this as a basis for content creation, however, since they had their own content creation team, we shared this information with them so they could create this content.
The SEO Campaign & Execution
As I mentioned, they were already purchasing high-quality links from us, so that built a nice foundation.
Here is an example monthly campaign for a Snap Managed 6 plan:
- 2x Snap Diversified Link Building Large
- 6x DA10 Blogger Outreach Posts
- 6x DA20 Blogger Outreach Posts
- 2x DA30 Blogger Outreach Posts
- 2x DA40 Blogger Outreach Posts
It’s important to note that we used natural, benign, and “easy wins” LSI type keywords as anchor text to keep a nice diversity.
SEO Ranking Results
The results of this campaign have been fantastic, seeing steady increases month over month.
This site is now ranking in top positions for competitive keywords and has an estimated traffic value of $26,000 per month.
We see the best results when we add consistent content and links over time. In this case, since this client had a good content team, we were able to focus on high-quality link building.
This is one of the best things about our Snap Managed SEO – it’s flexible and customized depending on your situation.
For more information on Snap Managed SEO click here
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From not knowing a lot about ranking on Google, I eventually found Josh and his team. They were so patient with me and they taught me everything that was needed to boost my online marketing. I had shopped a lot of other online marketing companies and SNAP was easily the most responsive and knowledgeable. After a couple months my website went from being not visible to consistently ranking on the first and second page of Google depending on the keywords… Thankful I made the right choice, I will definitely stick with Josh and his team into the future.
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Snap SEO is Amazing, from their press releases to their Social Media Marketing. They are the easiest to work with and most professional company to brand with.
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As someone who works with SEO every day it is such a pleasure to be able to rely on Snap’s team to provide insightful yet concise content for our clients’ needs, and always ready at any deadline we require. At first, I just thought we’d commission a few articles from Snap SEO but today we employ their services on a regular basis for all our content requirements. Cannot recommend them enough!
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Josh and his team are great to work with and very knowledgeable. They helped me update an old website and increased traffic through SEO and effective blog articles, I highly recommend them to anyone and look forward to working with them in the future as well.
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We have been working with Josh for a few years now. He does great work for us on our web site, we appreciate all his hard work and are looking forward to continue working with him and Snap SEO . Thanks Josh!
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Snap SEO wrote some content for one of my earlier websites and together we’ve learned a lot in this business. I am very lucky to have such a skilled and attentive writer on hand at the drop of a hat. Their group can write on just about any topic you can imagine, and they really do know how to deliver content that please not only Google but also reads like a dream.
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The guys at Snap SEO are true professionals and I thank my lucky stars every day that I contacted them to help with writing my website’s articles and sorting out other SEO issues. They were recommended by a friend and I can honestly say it is a pleasure to work with a team that deliver excellent work while taking my input seriously at the same time.
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Professionalism at its best. We hired Snap to do work for us over a year ago and they have delivered just like they said they would do. We are almost 1st on Google for most searches . Thanks to this team. Would give 6 stars.
