What is SEO?
Search engine optimization or SEO is a form of online marketing / digital marketing service that gets your website ranked on search engines for both branded and non-branded keywords or phrases. This often leads to enhanced brand visibility, increased traffic, and more engagement with a target audience.
This means optimizing both your website and your building your businesses online footprint all around the web. You can learn more about is in our article: “What is Search Engine Optimization“.
Why is SEO Important?
When most people buy something online, they research on Google first. Google is the only platform out there where people research what they buy before making a purchase. Being ranked on Google means your Edmonton business is apart of this sales cycle.
Studies have shown search engine optimization to have the highest return of investment (ROI) over any other internet marketing form. When you compare Pay-Per-Click, it is like renting the first-place spot. The moment you stop, it goes away. With SEO, you own the top spot and need to maintain it.
When you create SEO optimized content around the internet, it shows you to be an authority figure in your niche. This increases trust between you and a potential buyer, thereby capturing in the mid-sales cycle.
How can SEO benefit my Edmonton-based business?
SEO can benefit your Edmonton-based business by attracting more targeted traffic to your website, improving brand awareness, and increasing your online presence. It can also help you outrank local competitors, leading to more leads and sales.
What are the key components of an effective SEO strategy in Edmonton?
An effective SEO strategy in Edmonton includes keyword research to target local search terms, on-page optimization, quality content creation, local citations, backlink building, and a strong focus on user experience and mobile optimization.
How does local SEO differ from general SEO, and why is it essential for Edmonton businesses?
Local SEO focuses on optimizing a business’s online presence to be found in local search results, which is essential for Edmonton businesses to attract local customers. It involves optimizing for location-based keywords, local citations, and Google My Business listings.
Can you explain the importance of keyword research in Edmonton SEO?
Keyword research in Edmonton SEO is vital to understand what terms your local customers are using to find services like yours. It helps you tailor your website’s content to match these search queries, which can improve your visibility in search engine results pages (SERPs).
How do I choose the right SEO company in Edmonton for my business?
Choose an SEO company in Edmonton that has a proven track record of success with local businesses, understands the local market, and can provide transparent communication and reporting. Look for client testimonials and case studies as evidence of their effectiveness.
How can I improve my website’s off-page SEO in the Edmonton market?
Improve your website’s off-page SEO in the Edmonton market by building high-quality backlinks from reputable local sources, engaging in local community events, and managing your online reputation through customer reviews and social media presence.
What role does content play in Edmonton SEO, and how do I create SEO-friendly content?
Content is the cornerstone of Edmonton SEO as it provides value to your users and includes the keywords that you want to rank for. Create SEO-friendly content by focusing on topics relevant to your Edmonton audience, using keywords strategically, and ensuring your content is informative and engaging.
What are the best practices for building high-quality backlinks to my Edmonton website?
Best practices for building high-quality backlinks include creating shareable content, guest blogging on reputable sites, engaging with local influencers, and participating in community events that may feature your website.
How can I track and measure the success of my SEO efforts in Edmonton?
Track and measure the success of your SEO efforts by using tools like Google Analytics to monitor traffic, conversion rates, and keyword rankings. Set up goals and regularly check your Google My Business insights to measure local engagement.
For our campaigns we provide you with a customize dashboard pulling live data from SEM Rush. This dashboard includes all your rankings, easy wins, competitor analysis and more.
What is the impact of mobile optimization on SEO for Edmonton businesses?
Mobile optimization is crucial for SEO as more users are searching on mobile devices. For Edmonton businesses, a mobile-friendly website can improve user experience, reduce bounce rates, and contribute to higher search rankings.
What are the costs associated with professional SEO services in Edmonton?
Costs can vary widely depending on the scope of services, the size of your business, and the competitiveness of your industry. Many Edmonton SEO agencies offer different packages, so it’s best to discuss your specific needs and budget with them directly.
What are the 3 Types of SEO?
SEO can be as simple or as complex as you make it. The 3 types of SEO consist of: Technical SEO, On-Page SEO and Off Page SEO.
Technical SEO is working with the technicals, or programming of a website to ensure it loads fast and is efficient for users and bots, as well as ensuring a positive user experience for users. Snap SEO adds a plugin to WordPress sites to handle a lot of the technical SEO aspects. We only offer this to WordPress users.
On-Page SEO is handling everything on a site that deals with the content. Ensuring the content is not just well written, but also relevant to what a user is searching is important.
Off-Page SEO is often mis understood and revolves around the links that come to your website. We ensure only the highest quality links are built to your website to ensure maximum ranking potential.
What are the 4 stages of SEO?
- Technicals: Make sure your website is both indexable and crawlable.
- Find keywords to target: This will be the topic of your content and the main source of organic topic. When finding keywords be sure to cluster groups of topics together to make the best and most relevant content possible.
- Create an optimized page: Both users and Google want interesting and more importantly useful content.
- Build Links: Links are one of the most important ranking factors when it comes to ranking a web page.
What are the top 10 benefits of SEO?
The top 10 benefits of SEO are:
- Improved visibility and increased organic traffic to your website.
- Better user experience, with faster loading times and a more user-friendly design.
- Increased credibility and trustworthiness in the eyes of search engines and users.
- Higher conversion rates, with more qualified leads and customers.
- Better return on investment (ROI) compared to other marketing channels.
- Increased brand awareness and recognition.
- Better insight into customer behavior and preferences.
- More opportunities for audience engagement and interaction.
- Better competitive advantage and market positioning.
- The ability to target specific geographic regions and demographics.
Overall, SEO can help businesses improve their online presence, reach more potential customers, and grow their revenue.
Do You Offer SEO Services to All Types of Businesses?
Yes, our SEO services are designed to cater to a wide range of businesses, regardless of size or industry. We understand that each business has unique needs and goals, and we tailor our SEO strategies to meet those specific requirements. Whether you’re a small local shop, a startup, or a large corporation, we have the expertise to optimize your website, improve your search engine rankings, and increase your online visibility. Our approach is to work closely with each client to ensure that our SEO practices align with their business objectives and deliver measurable results.
This includes but is not limited to: professional services, real estate agents, construction companies, oil & gas, CBD / marijuana, eCommerce, and more.
How Much Do Edmonton SEO Services Cost?
SEO is a complex process, and the cost of Edmonton SEO services depends on the size of your business, the structure and complexity of your website and the type of SEO work you would like done. Our SEO services comprise a number of elements and we will use a combination of these tailored to get the results you want.
The cost of an SEO campaign will depend on the nature of your business and how competitive your keywords are. If there is a lot of competition and the keywords are difficult to rank for, this will require additional work on our part and the cost of your SEO services will reflect this. Typically, our managed SEO packages start at around $1300. However, we also offer starter packages for as little as $150.
Should I use Edmonton SEO services or Google Ads?
This is a more complex question, and it depends on your business goals. Edmonton SEO is more like a marathon than a sprint, so keep in mind the style of marketing you want.
Search engine optimization has a higher return on investment but takes longer to achieve results whereas pay-per-click has a more immediate impact, but not as good of a return. Both should be used to achieve optimal results.
Why Edmonton SEO over PPC?
Choosing between Edmonton SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising depends on your specific goals and the nature of your business. Edmonton SEO offers long-term benefits by improving your website’s organic search rankings, which can lead to sustained, cost-effective traffic and increased brand visibility. It’s ideal if you aim for consistent, passive growth and building a strong online presence in the Edmonton market over time. On the other hand, PPC provides immediate, targeted traffic with ads that appear at the top of search results. It’s effective for quick results and precise audience targeting, but it can be costlier in the long run. The choice should be based on your business objectives, budget, and the competitive landscape in Edmonton. In many cases, a combination of both SEO and PPC can yield the best results, ensuring a balanced approach to online marketing.
How is your Edmonton SEO Managed Plans Different?
Snap Managed SEO plans, like all Snap products, is backed by our satisfaction guarantee. You will gain access to:
- A Dedicated CM
- Transparent White-label Monthly Reporting
- Sample Research Report
- Sample Monthly Report
- Proven and effective search engine marketing strategy
How long does it take for your Edmonton SEO services to work?
Typically we see the Google search results update every 10 weeks; so we begin to see results trickle in within ten weeks from completing the first month’s campaign, but we do recommend using our Edmonton SEO services for a minimum of 6 months before you start seeing results. This gives time for the search engines to crawl and index your website into their massive database.
Do I need a site audit?
Yes, to avoid any site penalizations. It’s so important we include it in our Edmonton managed SEO plans. If you want just service fulfillment – we can do that too – simple select from the a la carte options on our site.
With a site audit, our edmonton seo experts can do an initial audit to create a baseline for your website and find keywords your competitors are using to curate strategic content to SNAP up those keywords. Our audits also look at multiple other ranking factors to help you fair better on the search engine results pages.
What Is On-Page SEO?
On-page SEO is the process of optimising the content on your website. It’s about making sure that your site is written in a way that will attract both search engines and people, as well as rank well for relevant keywords. This is important because if you want to be found online, your content needs to show up in the search results when people look for those terms.
On-page SEO starts with great keyword research. You need to know what people are searching for so that your content will contain those terms. Then we can optimise it so that people find it!
What Is Off-Page SEO?
Off-page SEO is a complex and often misunderstood part of the search engine optimization (SEO) process. It’s also an area that can be crucial for your business if you want to achieve success in organic rankings. Simply put, off-page SEO refers to how you build relationships with other websites and how those relationships affect your website’s ranking on Google search results pages.
Each time a website links to your website it counts as an upvote to your site and thus you get better rankings. The key here is quality. Each link must come from a quality website. Google gets signals about your website from these sites as well so it’s important they come from a site that matches what your website is talking about.
There are several different types of off-page SEO like link building, social media promotion, and press releases.
What Is Local SEO?
Local SEO is targeted at people who are searching for goods and services located in your area. It is very important because local customers are much more likely to buy local. They trust and prefer businesses that are nearby, and they’re much more likely to visit a store that other local customers use (social proof).
Usually local SEO Edmonton refers to getting your website ranked for city terms, getting ranked on Google Maps and the Map Pack.
How do I start doing SEO?
When starting SEO it’s important to ensure your website loads fast and has all the technical aspects added to the site. This includes ensuring all of your meta title and description fields of your site are properly filled out.
From there start looking at the content on your page. Does it match what Google is serving on the first page? Is it relevant to what users want or the information they are searching for? Ask your self, if all the questions users are asking are properly answered.
Begin manual outreach – Once you have all the technicals of your website laid out begin by manually reaching out to a website. When reaching out pitch them an article you will write for their website. If they approve your article or topic – great! Begin writing the article. In that article be sure to include a relevant link back to your website. Congratulations you just created your first link.
The manual outreach process is time consuming. Our Edmonton SEO professionals work tirelessly to reach out and create relevant links to your website.
Should I pay someone to do SEO?
It is advisable to pay for professional SEO services if you do not have the expertise or time to optimize your website yourself. Consider the potential return on investment and ensure you select a reputable provider.
How to do SEO on Google?
Here are some steps to help you optimize your website for Google and improve your search engine rankings:
- Research and select relevant, high-quality keywords to target in your website’s content.
- Use your keywords strategically in your page titles, headings, and throughout the content on your website.
- Make sure your website is well-structured and easy to navigate, with a clear hierarchy and a user-friendly design.
- Create high-quality, unique, and valuable content that provides a positive user experience and answers the needs and questions of your target audience.
- Use internal and external links to connect your website’s pages and improve its authority and credibility in the eyes of Google.
- Optimize your website’s loading speed and mobile responsiveness to improve the user experience and make it easier for Google to crawl and index your pages.
- Monitor and track your website’s performance on Google using tools like Google Search Console and Google Analytics, and make adjustments as needed to improve your rankings.
By following these steps, you can help Google understand what your website is about and improve its visibility and ranking on search engine results pages.
Why is Keyword Research and Targeting Important?
Keyword research and targeting is an important aspect of SEO because it helps identify the words and phrases people use to search for products or services like yours. By understanding which keywords and phrases are most relevant to your business, you can create optimized content for these keywords and improve your website’s ranking in search results. There are many tools and techniques that can be used to conduct keyword research, such as keyword planners, analytics tools, and customer surveys. Once you have identified the most relevant keywords, you can use them to optimize your website’s content, meta tags, and other on-page elements and inform your off-page SEO efforts, such as link building and social media marketing. Regularly reviewing and updating your keyword strategy ensures that your website continues to be visible and relevant to your target audience.
How does Edmonton SEO work in Digital Marketing?
Search engine optimization (SEO) is a digital marketing technique that helps to improve a website’s visibility and ranking on search engine results pages. This is accomplished by incorporating a variety of strategies and tactics, such as keyword research and analysis, content optimization, link building, and technical improvements to the website’s architecture and structure. The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines like Google. This is done by making the website more relevant, trustworthy, and user-friendly to the search engine’s algorithms. By implementing effective SEO strategies, businesses can improve their online presence and attract more potential customers to their website.
What is content marketing, and how does it relate to SEO?
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and to drive profitable customer action. It is a key component of any successful SEO strategy. It helps establish your business as an authority in your industry, attract inbound links, and improve your website’s visibility in search results. When it comes to SEO, the focus should be on creating high-quality, relevant content that addresses the needs and interests of your target audience rather than simply trying to stuff your website with keywords. This can be done through various formats, such as blog posts, articles, infographics, videos, and social media posts. In addition to helping with SEO, content marketing can also help to improve customer engagement, build brand awareness, and drive sales and conversions. To be effective, content marketing should be integrated into your overall marketing strategy and should be based on data and insights about your target audience and their behaviour.
How Does a Local Edmonton Search Work?
If someone in Edmonton types “plumber near me” into Google today and your site has been properly optimized, it will appear within the first few results. This means that potential customers are more likely to visit your website and use your services.
Why is it important to maintain ongoing SEO efforts and stay up-to-date with industry trends and best practices?
SEO is an ongoing process that requires regular attention to be effective. This is because search algorithms and user behaviour are constantly evolving, and what works today may not work tomorrow. Therefore, businesses must maintain ongoing SEO efforts and stay up-to-date with industry trends and best practices to stay competitive and achieve the best possible results. This may involve regularly reviewing and updating your website’s content, conducting keyword research, building inbound links, and optimizing for mobile and local searches. It may also involve keeping an eye on emerging technologies and trends, such as artificial intelligence and voice search, and adapting your strategy accordingly. By maintaining a proactive and strategic approach to SEO, businesses can ensure that their websites are visible, relevant, and valuable to their target audience, and can continue to drive traffic, leads, and sales.
How Do You Monitor the Results of an SEO Campaign?
We use a variety of professional tools to help us research and monitor the results of your SEO campaign. These include SEMrush, Ahrefs, Moz and Google Search Console. Where appropriate, we also use supplementary tools like Screaming Frog, Majestic and Grammarly.
Monitoring the results of any SEO campaign is essential. As we’re starting to implement changes and optimize your website, we’ll carry out regular detailed analyses and keep a close eye on how the changes are affecting traffic and conversions.
Will I Be Able to Check the Results?
Our managed SEO campaigns come with a 24/7 reporting dashboard that will let you see how well your keywords are ranking and display any changes. We also provide you with monthly reports giving a full rundown of the work we completed.
Can SEO Help Me to Understand the Customer Journey?
Knowing where product searches begin will help you to gauge their influence on your buyer’s journey. This kind of information can assist with organic rankings. It can also help you to run profitable Google ads by presenting information that will encourage buyers to make a purchase decision.
Can Technical Issues Affect SEO?
Yes, they can. If you have any technical issues on your site, it’s important to fix them as soon as possible. If you don’t address these problems, they could cause Google to view your website in a negative light and potentially penalize you by removing it or deindexing your content.
Site issues can include things like redirect loops, thin or duplicate content, broken links and page loading speeds. We have helped many clients to resolve technical issues on their websites.
Note: Technical SEO is used on an as needed basis and may require additional work hours. Although we might diagnose issues, fixing these issues is over and above a managed seo plan.
Is SEO a Good Idea for My Edmonton Business?
SEO is an excellent idea for any business in Edmonton, Alberta, or anywhere else in Canada. It’s also a good idea for businesses anywhere in the world! If you’re looking to improve your rankings on Google and attract local customers, SEO will do it.
Is Edmonton SEO Worth the Time and Money?
In today’s digital world, it’s important to take advantage of as many marketing channels as you can. This is particularly relevant when it comes to having an effective online presence, otherwise, people won’t be able to find the goods and services you offer.
SEO can help you drive more qualified leads and sales at a lower cost per acquisition than traditional marketing like radio or newspaper ads.
Why is SEO so expensive?
SEO can be perceived as expensive due to its comprehensive nature, requiring a multifaceted approach that includes:
- Expertise: Professionals with a deep understanding of SEO strategies and search engine algorithms are in high demand and command higher fees for their specialized knowledge.
- Time Investment: SEO is not a one-time task but an ongoing process that involves continuous monitoring, tweaking, and content creation, all of which are time-intensive activities.
- Content Creation: High-quality, engaging content is crucial for SEO success and often requires skilled writers and creators, which adds to the cost.
- Tools and Software: Advanced SEO tools and analytics software necessary for effective SEO campaigns come with subscription costs.
- Customization: Each SEO strategy must be tailored to the specific needs of a business, requiring custom solutions rather than a one-size-fits-all approach.
- Competition: In competitive industries, more resources are required to outrank other businesses vying for the top positions in search engine results pages (SERPs).
- Long-Term Investment: SEO is a long-term strategy, and the investment is spread out over time to build sustainable results, as opposed to quick, short-term gains.
The combination of these factors contributes to the cost of SEO services, reflecting the value and potential return on investment that SEO provides over time.
Can I learn SEO on my own?
Yes, you can learn SEO on your own. Self-education in SEO is achievable through a variety of resources such as online tutorials, blogs, webinars, and community forums. By dedicating time to study and practice, you can understand the fundamentals of keyword research, on-page SEO, link building, and analytics. The key is to stay updated with the latest SEO trends and algorithm changes, as search engine optimization is a constantly evolving field. Regular experimentation and monitoring the performance of your SEO strategies on your own website or a practice site can also provide practical experience.
How do you Stay up to date with SEO trends?
To stay current with SEO trends, we regularly engage in continuous learning and professional development. This includes:
- Subscribing to Industry Blogs and Newsletters: Following authoritative SEO websites and thought leaders to receive the latest updates and insights.
- Attending Webinars and Conferences: Participating in industry events for knowledge sharing and networking with other SEO professionals.
- Utilizing Online Courses and Certifications: Enrolling in courses to deepen my understanding of new SEO strategies and techniques.
- Active Participation in Forums and Online Communities: Engaging with peers in forums like Reddit’s SEO community or the Google Webmaster Central Help Community to discuss trends and best practices.
- Experimentation and Practice: Applying new strategies to my own projects or sandbox websites to observe their impact firsthand.
- Analytics and Tools: Using tools like Google Analytics, SEMrush, and Ahrefs to analyze data trends and algorithm updates’ effects.
- Reading Google’s Official Communications: Keeping an eye on Google’s Webmaster Central Blog and official statements for any direct updates from the search engine.
By combining these resources and activities, we ensure that our SEO knowledge remains current and effective.
How Will Ranking on the First Page Affect My Business?
Ranking well on Google is vital for your business because Google is the most popular search engine with over 90 percent of the market share. If your business ranks on the first page, people are much more inclined to visit your website and stay longer than they would on someone else’s.
Research shows that most users won’t scroll through more than the first few results, so any improvement in the Google ranking for your business can result in a significantly higher click-through-rate (CTR).
Will I Have to Sign a Long Contract?
Absolutely not! We have confidence in our ability to get it right for your business, so our Edmonton SEO services are available on a month-by-month basis. That being said we do offer discounts when you sign an agreement thats 6 months or longer.
Have Questions About Our SEO Services in Edmonton?
If you have any other questions about our SEO services in Edmonton, please contact us and we’ll be happy to help.