E-Commerce SEO – 100 to 2300 Monthly Visitors
In this case study, we will show you how we improved an internet shop’s traffic by 2400 percent.
Ready to dive into it?
The ecommerce / online store sells products that are between $50.00 to $300 each. Initially, it got no organic visitors and primarily relied on paid traffic (PPC).
They began ecommerce SEO with us by buying a couple of our a-la-carte search engine optimization services. Still, they were not dedicated until they onboarded to our SNAP Managed SEO services.
This store had a colossal opportunity to grow!
The very first thing we always do is an audit of the site. This is because we are searching for penalizations, which could keep them from ranking on search engines.
Upon review, we found that this website did not have anything holding them back; they didn’t have much content or backlinks.
Easy Win Analysis
We look to find keywords that our client is currently ranking for but are not quite at the top spots to kick off our keyword research.
All these are great targets since we could boost them up to get faster traffic.
We found 76 possible targetable keywords, with a vast majority at the bottom of page 1, with a cost per click (CPC) being around .60 and $2.50.
We worked together with the client to pick a few high-priority targets for fast boosts!
Keyword Research & Competitive Gap Analysis
The competitive gap analysis is made to assist us in finding keywords your competitors are ranking for which you are not.
This is an essential step as it can help create new keywords that you may easily target with articles.
E-commerce is somewhat different from other websites with the competitive gap analysis. You will often get a lot of product names, most of which you are not selling.
Working closely with our customers, we can choose keywords that target their goods and stock.
We discovered a few killer keywords where we can write long posts!
E-Commerce SEO Strategy and Execution
This is a reasonably common campaign where we build consistent links and content to the website.
For the first three months, we kept the same strategy:
- 1X SNAP Diversity Link Building Medium — We assembled in-content links centred on easy wins, using varied anchor text.
- 4X SNAP Blogger 1000 words — We concentrated on composing content targeting keywords with great volume linked to the niche solutions.
Results – The traffic begins advancing when we began:
Now that we have these amazing, long-form blog articles ranking (AND they’re high-quality pieces of content people actually use, instead of only product webpages), we will be in a position to perform some surgical link building to push these articles up the SERPS even faster!
We have a lot of articles to work with, and – it is starting to show!
By following this ecommerce seo strategy consistently, you can see Google unlocking the flood gates!
Ecommerce needs articles, and by composing long-form blog articles, you should begin rank for your keywords.
These web pages are easier to position, and also do additional interlinking to your product pages. So, as soon as you’ve got the content, it makes getting those valuable links a million times easier!
Wish to get amazing SEO results like this? Contact us today!
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Josh and his team are great to work with and very knowledgeable. They helped me update an old website and increased traffic through SEO and effective blog articles, I highly recommend them to anyone and look forward to working with them in the future as well.