What Is Conversion Rate Optimization?
Conversion rate optimization or CRO is the process of increasing the number of website visitors that decide to purchase your products or services or take another desired action.
Why Is Conversion Rate Optimization Important for Your Business?
Driving traffic to your website is a significant investment of your time and resources. With CRO, we can help ensure that time is getting you the best results possible.
How Does CRO Work?
CRO is a combination of using market research to determine what your target audience wants and implementing the results of that research to improve the customer journey.
How long does it take to see improvement in conversion?
That’s impossible to say. It depends on the amount and speed of the tests. Not all tests win, but all tests result in valuable learnings that can be applied to other tests or changes. It takes time.
How much will my conversion rate improve?
That’s impossible to determine. It depends on where you are starting. If you have a 3% conversion you can’t expect to jump to 6%. If you have a 1% conversion, getting to 2% is possible but may take other traffic and product strategies. We generally think a 15%-30% improvement is great for an established business.
When Should I Do CRO?
You can begin CRO as soon as you launch or relaunch your business. However, CRO should be an ongoing process as you receive new data to ensure that you are always providing your customer with the best experience possible. We can help you with that process.
While we can do CRO when you launch a site to get the basics down; having traffic helps give us more data to work with. If you have no traffic – search engine optimization might be a better option for you. If you need help navigating this contact us today.