What is SEO?
Search engine optimization or SEO is the act of getting your website ranked on search engines for both branded and non-branded keywords or phrases. This often leads to enhanced brand visibility, increased traffic, and more engagement with a target audience.
This means optimizing both your website and your building your businesses online footprint all around the web.
Why is SEO Important?
When most people buy something online, they research on Google first. Google is the only platform out there where people research what they buy before making a purchase. Being ranked on Google means your Edmonton business is apart of this sales cycle.
Studies have shown SEO to have the highest return of investment (ROI) over any other internet marketing form. When you compare Pay-Per-Click, it is like renting the first-place spot. The moment you stop, it goes away. With SEO, you own the top spot and need to maintain it.
When you create SEO optimized content around the internet, it shows you to be an authority figure in your niche. This increases trust between you and a potential buyer, thereby capturing in the mid-sales cycle.
Should I use SEO or PPC?
This is a more complex answer, and it depends on your business goals. SEO is more like a marathon than a sprint, so keep in mind the style of marketing you want.
Search engine optimization has a higher return on investment but takes longer to achieve results whereas pay-per-click has a more immediate impact, but not an as good return. Both should be used together to achieve the best results.
Why SEO over PPC?
Benefits of investing in your websites SEO include:
- SEO has long-term ranking impacts
- All SEO deliverables provided by Snap SEO are designed to be permanent, even if you cancel your campaign.
- SEO can be cheaper in the long-run
How is your Managed SEO Plans Different?
Snap Managed SEO plans, like all Snap products, is backed by our satisfaction guarantee. You will gain access to:
- A Dedicated CM
- Transparent White-label Monthly Reporting
- Sample Research Report
- Sample Monthly Report
- Proven effective strategy
How long does it take for your SEO services to work?
On average, we begin to see results within ten weeks from completing the first month’s campaign, but we have seen results with as little as two weeks. This gives time for the search engines to crawl and index your website into their massive database.
Do I need a site audit?
You don’t need a site audit, but it is strongly recommended (strongly recommended [notice how we said that twice] ) to avoid any site penalizations. It’s so important we include it in our Edmonton managed SEO plans. If you want just service fulfillment – we can do that too – simple select from the a la carte options on our site.
With a site audit, we can create a baseline for your website and find keywords your competitors are using to curate strategic content to SNAP up those keywords.