90% of clicks on Google search results go to businesses that appear on the first page. That’s where your business should be.
When you’re looking to expand your footprint in the market, it’s important to have a solid local SEO strategy in place. Local search is a huge part of your business if you want to become a household name. If you’re not taking advantage of it, then you’re missing out on some major opportunities.
Here are six proven tips for improving your local search strategy.
1. Add Your Location to Your Local SEO Strategy
If you have a business in California and want to grow online, it would be helpful to include keywords like “California” and “San Francisco” in your website copy. By doing this, Google will know exactly what kind of audience you’re trying to reach. This helps them assess how relevant your website is for the natives in that area.
2. Optimize Your Website for Voice Search
Google reported that about 27% of all mobile searches are voice commands. Therefore, optimizing your site for voice search is just what you need to improve local SEO.
Voice searches are typically longer and more specific than text-based queries. For example, instead of using a general keyword like “restaurants” or “nearest restaurants,” people use location-based phrases like “where can I find pizza near me?” Keep this in mind when planning out your keywords and headings.
3. Identify Keywords for Your Business
To identify the most important keywords for your business, start by conducting an analysis of what people search for when they look for businesses like yours on Google. You can do this using keyword research tools, such as SEMrush or Ahrefs. These tools will show you which keywords get the most searches on a monthly basis and how much competition there is.
4. Create an Online Presence on Trusted Review Sites
If you take away one thing from these local SEO tips, remember that reviews are the lifeblood of any successful business. Promote your business on review sites that are trustworthy and relevant to your industry.
5. Use Google My Business for your local SEO
Search engines display your Google My Business listing to help people find you. If you have an established presence on GMB (Google My Business), then this can go a long way towards helping you rank higher in the SERPs—which can lead to more traffic, conversions, and sales!
6. Produce Quality Content for Local Consumers
One of the greatest benefits of local SEO campaigns is that you’re able to create content for people you’re familiar with. You need to create content that addresses their needs in a way that will help them achieve the results they want.
Show Up on the First Page of Google
Remember that there is no shortcut to a good local SEO strategy. You need to take a strategic approach and be patient while it’s happening.
The last thing you want is to waste your time and money on a campaign that doesn’t work. So, while you’re building out your strategy, call an Edmonton SEO expert. We’ve got lots of insider tips from SEO managers to help you out.