Did you know there are over 99,000 searches every single second on Google?
Because of this, websites and blogs are in a constant battle to be listed at the top of niche-related search results. Being at the top of a popular search term almost guarantees that a great deal of traffic will be headed your way, which can, and probably will, lead to a massive spike in ad revenue and product sales.
But what exactly are some of the benefits of SEO? And are there other benefits besides ranking first on Google?
If you’re asking yourself these questions, wonder no more because we’re here to help!
Let’s get started!
What are the Benefits of SEO?
1. SEO Will Help Increase Traffic to Your Site
Arguably the most significant benefit to SEO is an increase in traffic to your website or blog.
The goal of any website or blog owner is to generate as much traffic as possible in an attempt to make money on ads, products, or a specific service.
SEO will help make that job that much easier.
2. You’ll Get Quality Traffic
The traffic that comes from SEO is more often than not quality traffic. What exactly is quality traffic? Well, think of it like this: you’ll attract genuinely interested users to your content, products, or services.
For instance, if you’re selling shoes, and someone finds your site by Googling a specific shoe brand, you’re more likely to convert on that sale. Remember, the user was already interested in your product and reached out on their own for more information, so most of the hard work has already been done.
They reached out either to find out more about the product or make a purchase, and your site was there with the answers. Regarding a sale, you’re already halfway there just by getting a click on a search result.
3. You’ll Improve User Experience
Search engines like Google care a great deal about user experience. That’s why they’ll often only recommend sites that offer a good user experience on the first few pages of their search results.
Outside of having a good user experience for SEO purposes, you’ll also provide a good experience for users who find your site using other methods. That type of experience can go a long way in creating repeat users and customers, as well as word-of-mouth advertising.
Did you know 75% of users on Google never scroll past the first page of search results?
That’s why it’s essential to be at the top of search queries so you can increase your market share by being the only option users engage with. An increase in market share will also lead to higher conversion rates, which would increase your revenue.
5. SEO Builds Better Brand Recognition
One of the biggest goals of any website or blog owner should be to establish brand recognition within their niche. SEO will allow you to rank highly on multiple search queries and, in return, establish credibility as an authoritative brand in any niche.
People interested in your niche will know when they see your brand that it’s a legit and credible source worth their time and money.
6. You’ll Establish Credibility in Your Niche
Building on number 5 on this list, establishing credibility is extremely important for anyone with a blog or website. Users know that if Google recommends them something, it’s probably legit.
Getting the nod from Google informs potential users and customers that your site is reliable, your products and services are real, and, most importantly, is worth clicking on.
7. SEO Increases Your Social Media Followers
Did you know that over 1 billion people are on the social media site Instagram? Social media is a huge area that you should focus on heavily when crafting a digital marketing plan.
Having social media profiles linked on your website will encourage users who find your site via search engines to follow your brand on those social media platforms. In return, you’ll have a direct line of communication to customers, which you can use to your advantage at any time… for free!
8. SEO is Mobile Friendly
It’s worth noting that nearly 50% of all web traffic comes from mobile devices.
Because of this, Google and other search engines place a high priority on mobile-friendly sites. Having a mobile-friendly site will make your user experience on mobile devices that much better, too, so users who find your site via other means will have a positive experience.
9. SEO is Measurable
Unlike other forms of advertising, SEO success is measurable, thanks to tools like Google Analytics.
You’ll be able to quickly determine which search queries were used to find your site and how much success you’ve had via a thorough breakdown. This can be extremely helpful in planning future content, among other things.
10. SEO is Affordable Marketing
If you decide to reach out to an SEO specialist for assistance, you won’t be breaking the bank to get help creating an SEO-friendly website. The upfront costs are low compared to other forms of digital advertising, and the return on your investment is relatively high.
Now that you learned about the benefits of SEO, what are the benefits of working with a managed seo service?
Benefits of Working with a Managed SEO Provider
Professional SEO providers have brought advantages to entrepreneurs and business owners. We want to know about you. Have you ever taken advantage of a truly managed SEO campaign?
While managing their own business, business owners could manage prices sensibly, and if correctly handled, SEO can boost your ROI and give you more free time.
Make sure you manage your online initiatives through these expert search engine optimization services.
1. Expertise in SEO
The world of SEO is a complicated one, and it will take you many years to master it. There are over 200 known ranking factors, with up to 50 variations each, making that over 10,000. To devise a strong SEO plan, you must know all the confusing SEO terms; if you don’t, page, latent semantic indexing, canonicalization, and the list goes on. On top of that, you also need to know what CMS, SMM, SERP, PPC, and CPM stand for. SEO experts have a deep understanding of how search engines work, and they know how to use algorithms in a way that will deliver effective results.
2. Keyword Research
One of the chief fundamentals of Search Engine Optimization is having the right keywords. You can reach your intended audience using the right keywords for your articles, website, blogs, or societal media.
These are keywords associated with your services and products too. Various tools can help you search for keywords, for example:
Restrict your keyword choices by comparing the tendencies. Evaluate the suggested bid estimates and determine how often those words are used or searched for. Get to know the volume of those keywords; notice how they change as time passes.
3. Link Building
Link Construction, backlinking or whatever you want to call it, is a managed SEO service that can give you a better ranking. This expression refers to raising the amount of high-value links that direct your articles to a different website. Therefore, link building increases the likelihood that a website will rank better in search engine results.
White Hat Link versus Black Hat Link Building
As the title suggests, White Hat Link building is an excellent link building strategy which abides by the search engine rules. Marketers and business proprietors often execute this approach because of its long-term advantages.
Black-hat SEO – Even though it has short-term advantages, this strategy entails unethical and malicious practices which may not be acceptable for your business over time.
There are different types of links:
- Blogger outreach links: as white-hat as they come
- Editorial links: usually acquired from press releases and content syndication
- Reciprocal link: Black hat seo when done at scale
- Forum signature link: Black hat seo
- Picture link: It doesn’t offer too much power, but it’s still a form of link.
- Social Bookmarking: Black hat seo
Using a service such as our link building service is a great way to get backlinks that will allow you to optimize your link building strategy.
4. White Hat SEO Tactics
When it comes to SEO, it is imperative that you understand the difference between white hat and black hat SEO practices. While white-hat SEO tactics meet search engine webmaster guidelines and are ethical, black-hat methods are the complete opposite. Black hat SEO practices violate the guidelines set by search engines, which involve cunning tactics that could get their websites ranked higher on search engine results pages (SERPs).
If you don’t know what white hat SEO methods are, you may unintentionally end up implementing black hat SEO, which is the last thing you want to do. You will face severe penalties as a result of using black hat methods, such as having your websites banned from search engines. Therefore, it is vitally important that you understand the difference between white hat and black hat SEO methods or find someone who does.
5. Content Management
Handling the information found on your site can be a daunting task. It is essentially the source for your clients. Content management is the process of exploring, collecting data, writing content, organizing, and creating information for your website.
The content and design of your site can attract prospective customers to your site. However, it is more than that. If you have relevant and high-quality content, your site will perform better too.
Here are a few tips when it comes to content management:
- Information has to be from a valid source to achieve trustworthiness.
- The message has to be constant.
- The right language, tone, applicable photograph, and subjects should be used.
- There should be a clear definition of your services and products.
- Keep regular updates
With recent updates, Google puts more importance than ever on content. A static website may no longer suffice in the digital world we live in today. A static page may get sunk to the bottom. That’s why it’s essential to keep a solid content management strategy.
6. Press Release Optimization
This professional SEO service identifies the written or recorded means of communication aimed at a specific group of individuals or target industry. Any form of press release intends to announce something precious and newsworthy.
Here are a few Press Release Optimization tips you may consider:
- Establish your target market for the press release.
- Identify your aims (e.i. To notify, persuade, sell, etc.).
- Add relevant keywords or phrases to the name, headings, body of the message, landing page and other web pages.
- Contain media in the forms of audio, video or images.
- Count conversion of your articles and track codes from the links or URLs..
- Consistently monitor the performance of your press release from search engine ranking, mentions at social networking sites, etc.
7. Local SEO
The practice of developing better search results for research websites in the local context is called Local Search Optimization. Local SEO refers to all strategies that enhance the visibility of sites, products, and services in local searches.
Google statistics demonstrate that 73 percent of internet transactions are associated with local searches. Internet users use local searches when searching for products or services available in their region. For example, some users will type” Local Surf Instructor,” Restaurants in My Area,” or” Local Transport.”
Here are a few of the Local SEO strategies you can implement for your business:
- Identify neighbourhood key terms or phrases to know what people seek in a particular site. These keywords may refer to the geographical area (city, town, area, state) where the merchandise or services are available.
- Identify and target a local industry. Know what your target market needs and direct all optimization approaches toward this group of people.
- Insert a map to your site for simple identification of your location and improved consumer experience.
- Make your content neighborhood also. Software is available to help you localize your content.
- Boost your local search engine optimization management with social networking, local events, and activation.
A well-managed SEO campaign manager will use a healthy combination of local-specific backlinks to your local campaign to help gain local rankings.
8. Mobile SEO
Together with the never-ending changes in the electronic world, mobile SEO should not be overlooked by any marketer or a business owner.
Mobile Optimization is ensuring your clients have easy access to your website, blog or social media through mobile devices. The increased user experience should be the result of Mobile SEO.
The next Mobile SEO tips can allow you to enhance the consumer experience.
- Ensure fast website speed when loading the pages.
- Show images; never block them.
- Customize website design for mobile devices.
- Prevent using flash.
- Make sure there are not any pop-ups.
- Cater to customers with large palms for ease of navigation.
- Remember to optimize local search.
9. Video SEO
Many people don’t know that Youtube is the world’s second-largest search engine. Video Search Engine Optimization is the process of improving the reach and visibility of your content. Furthermore, it guarantees a good ranking on several different motor sites. Video SEO directs net users to your website instead of a video hosting provider.
Videos will also take over the search engine optimization realm as a useful marketing tool. They help communicate messages to your audience by combining text, images, and clips. In accordance with” The Guardian”, online video will be the future of content advertising.
Users can get ahead by adding the Snap Video optimization service to their campaigns.
10. Internet Marketing Analytics
Measure your website’s effectiveness and digital marketing strategies through Web Marketing Analytics. This includes collecting information, analyzing, analyzing, and reporting data to ensure a marketer or business owner can gauge the success of strategies on the internet.
The benefits of Internet Marketing Analytics comprise the following:
- Provides qualitative and quantitative customer-centric data.
- Measures effectiveness of marketing campaigns through the web.
- Integrates various social networking platforms and online applications.
- Helps build synergy with the sales staff and other departments within a company.
11. Shopping Search
Make the internet shopping experience for your clients hassle-free. Shopping search optimization is another Professional SEO Service. It helps customers to compare products from other vendors and websites easily. Thus purchasing is made easy through different categories according to the customer.
Google was on top of this particular service. This tool allows shoppers to find products more effectively by providing SKUs, costs, product availability, product details, and even merchant ratings for your product searched by the shopper.
12. Competitive Analysis
Know your place at the contest. It’s essential to invest in an excellent competitive analysis to be sure of what you’re doing and where you’re going.
Competitive Analysis is a tactical approach to studying the competitive environment outside the organization’s boundaries. This strategic management strategy permits a marketer or business owner to assess their strengths and weaknesses in the market.
Stay at the top of this game by utilizing Aggressive Analysis Tools; a few of which are free.
13. Full-Range of Services
An SEO company that does everything, from optimization to content creation, can be very beneficial to your business. You want your website to be optimized so that search engines can easily index it. To do this, you need to know how to properly use title and meta tags, sitemaps, and keywords. A team of SEO experts that understand how to do these things can help identify the best keywords for your business by conducting keyword testing.
14. Access to Insider Knowledge
Good SEO firms keep track of changes in the industry, as well as the latest trends, tools, and techniques they can use for their clients. Through professional networking, online forum discussions, and the review of recommendations provided by search engines and others in the industry, SEO professionals are well-informed about everything related to SEO.
15. Quick Results
By handing the job over to professionals, you can expect faster results. An SEO agency can develop your SEO strategy and get it ready for implementation quickly. These professionals know how to prioritize things based on your SEO plan in a way that will deliver the fastest results. For instance, if your website is poorly designed, then they may tackle this issue before moving on to other things. Without proper knowledge on these things, you will end up wasting more time as you have to go back and revalidate what you did wrong.
Advancements in the digital world have shifted the entire competitive business landscape. Therefore various strategies are being implemented by entrepreneurs and business owners alike, including the implementation of Search Engine Optimization techniques.
Do not miss the opportunity, and make sure that you take advantage of SEO through the professional services mentioned previously. Be sure to contact us today about onboarding with our experienced, fully managed campaigns for drastic results that are in your favour.