The Best SEO Tools to Get You Through 2023

Without SEO tools, obtaining the information necessary to rank websites today is impossible. In some instances, the crucial insights that SEO tools provide only be achieved by using these tools. With this data, you can formulate an effective digital marketing strategy. Tools like these provide insight into what’s necessary to help businesses increase their visibility and rankings on search engines, allowing them to connect with more potential customers on the internet. From search engine optimization and competitive analysis to optimization of on-page pages and link development, SEO tools provide many features that can help businesses enhance their search engine performance and increase site traffic.

What is an SEO Tool?

An SEO tool is a device that offers crucial insight and information to a site owner to help them improve the visibility of their website through search engines like Google. SEO tools examine a website’s content and structure and suggest changes to make it more search engine user-friendly. Some popular SEO tools offer site audits, keyword research, and backlink research. These tools help site owners understand how search engines perceive their site and then make modifications to boost their rankings on the search results pages.

Different Types of SEO Tools

A variety of SEO tools exist, all designed to aid website owners in increasing their site’s visibility on search engines. A few of the most popular types of SEO tools are:

• Keyword research: Keyword research tools can help you find the keywords and phrases that users use to search for your products or services. This information can later be used to enhance your website’s content and boost the position of a website on search results pages.
• Site Audit Tools: These tools examine a website’s content and structure to determine issues impacting search engine rankings. This can include broken links, redundant content, missing meta tags, and even tell you if the meta tag is too long.
• Backlink Audit Tools: Tools for analyzing backlinks aid website owners in understanding the backlinks that link to their websites. It helps you determine the quality and importance of these links. The information they gather is used to boost a site’s ranking and avoid penalties from search engines.
• Rank Tracking Tools: Rank Tracking tools monitor the website’s position on search engines using specific keywords. It can help owners of websites know how their site performs in search results and pinpoint opportunities for growth or opportunities.
• Content optimization tools: They assist website owners in improving their content to be search engine friendly by analyzing its structure, readability and relevance to certain keywords. This could improve a site’s position in search results and make the site more appealing to prospective visitors.

A variety of SEO tools can be found, each designed to assist website owners in improving their website’s ranking through search engines. The best tools for you will depend on the needs of your site objectives, goals, and your personal preferences.

Importance of choosing the right SEO tools

Choosing the correct SEO tool is vital since it will have an enormous influence on the success of your website’s search optimization efforts. The best SEO tool will help you quickly pinpoint and address problems with your website’s technical aspects, research and select the appropriate keywords, and monitor your site’s performance in the results of searches. Contrarily using an unsuitable SEO tool or SEO software that is not suited to your site’s needs could waste your time and energy and, in the end, hamper the efforts to optimize your website’s search results.

When selecting an SEO tool, you must consider your website’s unique requirements and goals. Different SEO tools have distinct strengths, capabilities, and features. Selecting a tool that will assist you in achieving your goals is crucial. For instance, if the objective is to increase your site’s rank for a particular set of keywords, then you need to select an SEO tool with solid keyword research and rank-tracking abilities. If you’re looking to address technical issues on your site, choose a robust SEO tool that can audit your site and analyze it.

Some Commonly Used and Recommended SEO Tools

Google Search Console (GSC):

Google Search Console or GSC is an entirely free tool offered by Google which helps web admins keep track of their site’s visibility within Google Search results. With GSC, you can view how Google searches and indexes your website and data on search terms that generate traffic and determine which pages receive the most visitors from the Google search result pages. Furthermore, GSC can help you find and fix any technical issues on your sites, like crawl errors, security problems and mobile-friendly issues.

Here are the pros and cons that Google has to offer:

Pros:

• It is free to use: GSC is a free service that Google provides free of charge.
• Data-rich: GSC provides detailed data about how Google searches and indexes your website, the keywords that drive visitors to your website, and those pages that receive significant traffic.
• Finds problems with technical aspects: GSC can help you to identify and resolve technical issues that affect your website, including security and crawl errors.

Cons:

• Limited to Google Search: GSC only provides data about your website’s performance in Google search. Therefore, it doesn’t offer information from other search engines, such as Bing and Yahoo.
• You must be verified: Before using GSC, you must verify that you own the website. This is done by adding particular HTML tags to the website’s code or going through Google Analytics.
• Data history is limited: GSC only provides data on the last 16 months. It is not suitable to track long-term trends on your website, like year-over-year trends.

Google Search Console is an invaluable tool for anyone trying to improve their website’s effectiveness in Google search. But, its limitations might render it unsuitable for those looking for information from other search engines or to track long-term trends on their website.

Bing Webmaster Tools

Bing Webmaster Tools is a free service offered by Microsoft’s Bing, which helps web admins keep track of their site’s presence on Bing. By using Bing Webmaster Tools, you will be able to observe the way Bing searches and indexes your website and also provide information on the keywords which drive traffic to your site and identify what pages are the ones that receive more traffic through Bing. Furthermore, Bing Webmaster Tools can help you find and correct your site’s technical issues like crawling, security issues and mobile usability issues.

Below are some pros and pros and Bing Webmaster Tools:

Pros:

• It is free to use: Bing Webmaster Tools is a free program offered by Bing.
• Complete data: Bing Webmaster Tools provides detailed information about how Bing spiders, crawls and indexes the site, in addition to the keywords that drive traffic to your website and those pages that receive more traffic.
• Diagnoses technical issues: Bing Webmaster Tools helps you find and fix technical issues with your websites like crawl errors, security issues and more.
• Simple to use: Webmaster Tools has a user-friendly interface, which makes it easy for everyone to utilize, even if they don’t have any technical know-how.

Cons:

• Limited access to Bing Search Only: Webmaster Tools only provides information about your website’s performance on Bing search. It does not give information on other search engines, such as Google and Yahoo.
• Needs verification to utilize Webmaster Tools: You must confirm that you’re the sole owner of the website. This can be accomplished by adding certain HTML tags to the website’s code or using a Bing-approved verification process.
• Data history is limited: Webmaster Tools only provides information on the past 6 months, which means it’s not the best option to track long-term trends on your site.

Bing Webmaster Tools is an effective tool for anyone who wants to boost their site’s effectiveness in the Bing search. But, its limitations might hinder users from looking for information about other search engines or monitoring long-term trends of their website.

Screaming Frog: 

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO by extracting data & auditing for common SEO issues. It’s a computer-based program that scans websites by analyzing their structure and presenting a detailed report of technical aspects of their website. It can be used to find a range of issues, such as broken links, duplicate or missing meta tags, and generate sitemaps. 

Here are the advantages and disadvantages of making use of Screaming Frog:

Pros:

• Complete technical analysis: Screaming Frog provides a comprehensive analysis of a website’s technical aspects, such as 404 errors and broken links.
• User-friendly: The program offers a user-friendly interface making it easy for everyone to utilize, even if they don’t possess a great deal of technical know-how.
• Flexible: Screaming Frog permits users to alter how it crawls websites so that they can concentrate on certain areas or remove certain pages from the analysis.
• Time-saving: Through automation of the analysis process, Screaming Frog can help save lots of time compared to manual analyses.

Cons:

• Only 500 URLs Free version: Screaming Frog is restricted to crawling 500 URLs. Therefore, it might not be appropriate for sites with more than 500 pages.
• It requires a desktop application: Screaming Frog is a desktop-based application, which means it cannot be utilized on mobile devices or web browsers.

Screaming Frog is a beneficial tool for anyone trying to enhance the search engine ranking of their site. But, its limitations might be a hindrance for large websites or those who prefer cloud-based applications.

Answer the Public:

Answer the Public is a cost-free keyword research tool that can help users understand how people seek information on the internet. The tool uses autocomplete search engine results data to produce visual representations of questions or prepositions and the comparisons people make during their searches. This data can be utilized to determine keywords and subjects you can target in your content and users’ intent for different queries.

Here are the pros and cons of Answer the Public:

Pros:

• Free to use: Answer the Public can be a completely free tool.
• Long-Tailed Keywords: Answer The Public is a top tool for long-tail keyword suggestions because it generates common questions about your seed keyword (the keyword you initially input) on social media, blogs, and forums. It also offers comparison keywords, providing excellent opportunities to rank in relevant searches.
• Visual representation: Answer The Public provides graphical representations of the data, making it simple to analyze and understand.
• User-friendly: The software offers a simple and straightforward interface, making it simple to use even without technical knowledge.

Cons:

• There are no personalized results: The tool gives information on the typical search results made by users, not the specific searches performed by the people you want to reach. The information may not always be relevant to your company or site.

In the end, Answer the Public is an excellent tool for keyword research for those looking to enhance your search engine performance as well as create content that is resonant with their users.

Ahrefs:

Ahrefs is a popular SEO tool that provides various features and services for website owners and SEO professionals. Ahrefs offers a comprehensive toolset in the free version called “Webmaster Tools.” It’s not the entire suite, but it does offer a number of features that can be useful for webmasters, including:

• Website Audit: Ahrefs’ site audit feature examines the structure of a website’s content, identifying problems that could be affecting the site’s search engine rankings. This could include damaged links (404’s), redundant content and meta tags that are not present.
• Backlink Analysis: Ahrefs’ backlink analysis tools assist website owners in understanding the backlinks that point toward their website. It also looks at these links’ quality, relevancy and anchor text. This data is used to boost a site’s ranking and be protected from penalties by search engines.
• Keyword Research: Ahrefs paid version provides a variety of tools for keyword research that provide information on the importance and the competition of various keywords and suggestions for keywords that are related to these phrases. 
• Rank Tracking: Ahrefs’ rank tracking feature lets website owners track their position in search results for specific terms and keywords. This will help website owners know how their site performs in the search results and pinpoint areas that need improvement.

Here are the pros and cons of using Ahrefs:

Pros:

• A thorough analysis: Ahrefs offers a comprehensive analysis of a website’s design that includes its technical and off-page SEO, including backlinks and keyword research.
• User-friendly: It comes with an easy-to-use interface, making it simple for everyone to utilize, even without technical know-how. Yet, the interface is also technical enough for the more advanced power users.
• Time-saving: By automating the process of analysis, Ahrefs can help save lots of time compared to the manual research process.

Cons:

• The free version is limited: The Ahrefs WebMaster tools free version is restricted to a single website. Many of the features are available for purchase with an annual subscription.
• It can be slow: based on the scale of the site being examined, Ahrefs can be slow to crawl and create reports.

All in all, Ahrefs is a valuable tool for anyone trying to enhance the SEO of their site. It is like a swiss army knife of tools for SEO professionals. However, its price and limitations could make it unsuitable for some users.

Google Keyword Planner

Google Keyword Planner is a tool for free offered by Google which helps webmasters and advertisers identify keywords to use in their websites and advertising campaigns. With Keyword Planner you can look up keywords and find out how often they are searched on Google and get details on each keyword’s cost and competition. 

Here are the pros and cons of making use of Keyword Planner:

Pros:

• It is free to use: Keyword Planner is a free tool offered by Google.
• Comprehensive Keyword Data: This tool details the popularity of the keyword, its competition, the cost of keywords, and information about the effectiveness of various keywords.
• Generates keyword concepts: Google Keyword Planner can generate suggestions for words and phrases in relation to a specific site or product.
• It’s easy and user-friendly: Keyword Planner has an easy and intuitive interface. It’s also simple to use even when you don’t have any technical knowledge.
• Time Frame: Google Keyword planner can look back 4 years.

Cons:

• You must have a Google Ads account: In order to be able to use Keyword Planner, you must have an active Google Ads account. If you do not possess any current Ads account, you’ll only be able to view broad statistics on the popularity of keywords and competition and not specific information.
• Not Long-Tailed Friendly: It doesn’t find many long-tailed keywords.

In the end, Google Keyword Planner is an invaluable tool for anyone seeking to improve their site on the SERPs or make effective ads on Google. However, its limitations could hinder users from looking for information on long-tailed keywords.

Google Trends

Google Trends is another free tool offered by Google that lets users examine the prominence of different keywords over time. With Trends, you can analyze the popularity of various terms, observe if their search volume has fluctuated in time, and then see how they stack up against similar keywords and topics. This information is helpful for many different purposes including knowing the level of popularity of various items or topics, identifying patterns in the behaviour of consumers, and guiding the development of new content. In addition, Trends provides data on the demographic and regional popularity of specific keywords, meaning you can observe how often they are searched in various regions of the world and by genders and age groups.

Here are some pros and cons of using Trends:

Pros:

• Free to Use: Trends is a no-cost tool offered by Google.
• In-depth data: Trends offers statistics on the popularity of various search terms over time and information about their geographic and demographic prominence.
• Easy to compare: This tool lets users evaluate the importance of various keywords and see how they’ve changed over time.
• Easy for users to navigate: It comes with an easy and intuitive interface, making it easy to navigate even with little technical knowledge.
• Extended time frame: Google Trends provides information for the last fifteen years.

Cons:

• Not very granular: The information offered by Trends could be more granular.

Google Trends is a beneficial tool for anyone who wants to learn about the popularity of various keywords and the trends in the behaviour of consumers. But, the limitations might render it unsuitable for users looking for information on other search engines.

SEOPress

SEOPress is a WordPress plugin that assists web admins in improving their site’s SEO. With SEOPress, you can easily modify meta descriptions and meta titles for your site’s pages and posts, make sitemaps, create sitemaps and manage your site’s Social Media integration. In addition, SEOPress provides various additional features like the ability to connect to Google Analytics and generate automatic redirects to deleted or moved pages.

SEOPress is an effective tool for anyone who uses WordPress looking to improve the search engine optimization of their site. 

Here are a few pros and cons of using SEOPress:

Pros:

• Simple to use: SEOpress has a user-friendly interface that allows users to edit and add meta titles and descriptions, make sitemaps and manage social media integration.
• Complete: SEOPress Pro can also integrate the SEOpress platform with Google Analytics and generate automated redirects while handling all the schema data.
• SEOPress is free: SEOpress is available for free and is a cost-effective choice for owners of websites.
• Adjustable: SEOpress lets users modify the plugin’s settings to suit their particular requirements and goals.

Cons:

• Limited to WordPress: SEOpress is only available as a plugin for WordPress. It isn’t compatible with other CMS systems.
• Support is limited: The trial version of SEOpress offers only some support, meaning users will have to turn to forums for community members and other resources for assistance.
• Free version is limited: SEOPress offers a restricted range of features. Therefore, users will need to pay for the premium version to get more advanced features.

SEOPress is a valuable tool for anyone who uses WordPress and wishes to enhance the on-page SEO of their site. However, its limitations could render it unsuitable for those who require access to the most advanced features.

SEMRush

SEMrush is a well-known SEO tool that offers website owners and SEO experts various features and services. With SEMrush, it is possible to perform keyword searches, analyze your website’s position on search engines, look at the backlinks on your site, and discover the technical issues impacting your site’s rank on search engines. In addition, SEMrush provides a variety of other options, including the capability to measure your site’s performance against that of your competition, generate reports about your website’s performance, and connect with other platforms and tools.

Here are the pros and cons of using SEMrush:

Pros:

• Complete: SEMrush provides a wide array of tools and features, such as ranking monitoring, backlink analysis and website auditing capabilities.
• Time-saving: Through automation of the analysis process, SEMrush can cut down a significant amount of time compared to manually-based analysis.
• Simple to use: SEMrush offers a user-friendly interface that makes it easy for anybody to use, even without technical knowledge.

Cons:

• It’s not free: Unlike similar SEO tools, SEMrush is not free to use. It gives a trial period for a limited free version. However, users are required to subscribe for the privilege of using the tool.
• Speed can be slow: Depending on the scale of the site being examined, SEMrush can be slow to crawl and produce reports.

SEMrush is a valuable tool for anyone who wants to enhance their site’s Search Engine Optimization. However, its costs and limitations could cause it to be unsuitable for certain users.

WooRank

WooRank is a web analysis tool that assists web admins as well as SEO professionals in improving their websites’ SEO. With Woorank, it is possible to thoroughly analyze your site, including its off-page and on-page SEO performance, technical efficiency and user experience. It provides a range of insights and data as well as suggestions for improving your site’s ranking, details about the keywords that bring traffic to your website and information about the pages of your website that generate more traffic. Furthermore, Woorank provides a range of reports and tools that are useful for studying and tracking your website’s effectiveness over time.

Here are the pros and cons of using Woorank:

Pros:

• A thorough analysis: Woorank offers a detailed analysis of the website’s SEO off-page and on-page technical performance and user experience.
• User-friendly: It offers a user-friendly interface that makes it simple for anyone to use, even if they do not possess much technical knowledge.
• Flexible: Woorank allows users to modify the way it crawls websites so that they can concentrate on certain areas or remove certain pages from review.
• Time-saving: By automating the analysis process, Woorank can save a significant amount of time compared to manually-based analysis.

Cons:

• It’s not free: Unlike similar SEO software, Woorank is not free. It gives a short trial period, but after that, users have to purchase a monthly subscription for the privilege of using the software.
• Slow: Depending on the scale of the site being studied, Woorank can be slow to crawl and produce reports.
• Not as Detailed: Although Woorank offers a thorough analysis of a website’s both on-page and off-page SEO performance, its technical efficiency, in addition to user experiences, does not provide as much information regarding the other SEO aspects. For example, the research of keywords or backlink analysis.

Overall, Woorank is an excellent tool for enhancing their site’s Search Engine Optimization. However, its price and limitations can cause it to be unsuitable for certain users.

Majestic

Majestic is a well-known SEO tool that offers website owners and SEO experts various features and services. With Majestic, it’s possible to perform a thorough analysis of your website’s backlinks and their relevance and quality, along with information about the trust and flow of your website’s citations. Furthermore, Majestic provides a range of other options, including keyword tools for research, the ability to measure your site’s performance against that of your competition, as well as reports and visualizations to help you comprehend and improve your site’s search engine ranking.

Here are some of the pros and cons of using Majestic:

Pros:

• Extensive analysis: Majestic provides an in-depth analysis of a site’s backlinks, their relevance and quality, and data on the quality and flow of citations to the site.
• Modifiable: Majestic permits users to alter the method by which it crawls websites so that they can concentrate on certain areas or remove certain pages from the analysis.
• Time-saving: by automatizing the process of analysis, Majestic can save a considerable amount of time compared to the manual analysis process.
• It is simple to use. Majestic offers a user-friendly interface which makes it simple for anybody to use even if they do not possess a lot of technical know-how.

Cons:

• It’s not free: Unlike other SEO software, Majestic is not free. It gives a trial period of a short period, but users have to pay for an annual subscription to use the software once the trial is over.
• Could be slow: based on the scale of the site being examined, Majestic can be slow to crawl and produce reports.
• It might not offer more information than other tools: Although Majestic provides a thorough analysis of backlinks to a site’s backlinks, it doesn’t offer the same amount of information on different aspects related to SEO, including on-page optimization or keyword analysis.
• It could require technical know-how: Majestic is user-friendly, but it will require technical expertise to comprehend and utilize all its capabilities and features.

Majestic is a valuable tool for enhancing their site’s SEO. However, its price and the technical information needed could make it unsuitable for certain users.

Moz

Moz is a well-known SEO tool that offers numerous features and services to website owners and SEO professionals. With Moz, you can perform keyword searches, analyze your website’s position in search engines, examine your website’s backlinks and find the technical issues that might impact your website’s ranking. In addition, Moz provides a variety of other options, including the capability to measure your site’s performance against that of your competition, generate reports about your website’s performance, and connect with other platforms and tools.

Here are the pros and cons of Moz:

Pros:

• Complete: Moz provides many tools and features, such as keyword research and rank monitoring, backlink analysis and web audit capabilities.
• Time-saving: Through automation of the analysis process, Moz can save a significant amount of time in comparison to the manual process of analysis.
• It is simple to use: Moz has a user-friendly interface, which makes it simple to use by anyone, even if they do not have any technical know-how.

Cons:

• Not intuitive: The interface isn’t intuitive to use and can be clunky in some aspects. The navigation could use some work.
• Not cost-effective: It may not be the best bang for your buck compared to other tools.

AlsoAsked

AlsoAsked is an seo tool that helps with topic clustering and siloing. For virtually every query you type on Google there’s an SERP feature referred to as “People Also Ask” (PAA).

AlsoAsked also shows users the PAA questions that are related to the topic you’ve selected. You can use these to locate subtopics or questions that might be useful to answer in your piece.

Here are the pros and cons of using AlsoAsked:

Pros:

• Visual: AlsoAsked displays its information in easy to view flow chart graphics.
• Creates Topic Clusters: It’s hard to find a good tool that creates topical clusters, this tool does just that.

Cons:

• Limited Free version: The free version only gives 2 searches a month. 
• No Content briefs: The tool doesn’t break down the content further or give you headline suggestions.

Demand Jump

Demand Jump is a lesser known SEO tool that offers features for keyword research and topic clustering. With Demand Jump you can perform keyword research by entering a keyword and then examining all the topics related to that keyword to help you rank. Demand Jumps then puts everything together in easy to read flow charts. It will also give a breakdown on what keywords and headers to use for an article targeting a specific keyword.

Pros:

• Visual charts: Demand Jumps makes everything visual and easy to read. This way it’s easy to determine pillar and sub-pillar page topics.
• Article BreakDowns: Demand Jump breaks down the article into easy to follow guidelines telling you what keywords to target and what headers to add to an article.

Cons:

• Price: Every website needs its own account. For SEO professionals that have multiple websites, this could get pricey. 

Overall, Demand Jump is a valuable tool for anyone looking to improve their on-page relevance and get ideas for topic clustering. Price might be a factor for users with multiple websites or keyword groups.

Conclusion:

In conclusion, SEO tools are an important part of improving a website’s ranking on search engines. These tools can help to optimize a website’s content, structure, and other factors to make it more visible to search engines and users. Whether you’re a small business owner, a marketer, or a website developer, using the right SEO tools can help to drive more traffic and increase the success of your online presence. It’s important to research and compare different tools to find the ones that best fit your needs and goals.

Adding a lot of SEO tools can be expensive. Our agents are trained on only the best tools to drive results. Looking to start an SEO campaign? Give us a call or email.