What is SEO?
Search engine optimization or SEO is the act of getting your website ranked on search engines for both branded and non-branded keywords or phrases. This often leads to enhanced brand visibility, increased traffic, and more engagement with a target audience.
This means optimizing both your website and your building your business’s online footprint all around the web.
Why is SEO Important?
When most people buy something online, they research on Google first. This is the only platform out there where people research what they buy first. Being ranked on Google means your Alberta business is a part of this sales cycle.
Studies have shown SEO to have the highest return of investment (ROI) over any other form of internet marketing. When you compare Pay-Per-Click, it is like renting the first-place spot. The moment you stop, it goes away. With SEO, you own the top spot and need to maintain it.
When you create SEO-optimized content around the internet, it shows you to be an authority figure in your niche. This increases trust between you and a potential buyer, thereby capturing in the mid-sales cycle.
Should I use SEO or PPC?
This is a complex answer, and it depends on your business goals. SEO is more like a marathon than a sprint so, keep in mind the style of marketing you’re wanting.
Search engine optimization has a higher return on investment. Still, it takes longer to achieve results, whereas pay-per-click has a more immediate impact but not as good a return. Both can be used together to achieve the best results.
How long does it take for your Alberta SEO services to work?
On average, we begin to see results start trickling in within ten weeks from the completion of the first month’s campaign, but we have seen results with as little as two weeks. This gives time for the search engines to crawl and index your website into their massive database.
How much does SEO Cost?
Our SEO campaigns are very flexible, and we will recommend a package based on your search competition. As you start scaling packages, we increase the number of deliverables.
Deliverables range, but they usually include: strategic content curation, link building and blogger outreach.
We recommend booking a call to recommend a plan for your niche and site, but you can start by building your package for as little as $100 a month!
Do I need a site audit?
You don’t need a site audit but it is strongly recommended (strongly recommended [notice how we said that twice] ) to avoid any site penalizations. It’s so important we include it in our Toronto managed SEO plans. If you want just service fulfillment – we can do that to!
With a site audit we are able to create a baseline for your website and find keywords your competitors are using so we can curate strategic content to SNAP up those keywords.