What is SEO?
Search engine optimization or SEO is a form of online marketing / digital marketing service that gets your website ranked on search engines for both branded and non-branded keywords or phrases. This often leads to enhanced brand visibility, increased traffic, and more engagement with a target audience.
This means optimizing both your website and your building your businesses online footprint all around the web.
Why is SEO Important?
When most people buy something online, they research on Google first. Google is the only platform out there where people research what they buy before making a purchase. Being ranked on Google means your Edmonton business is apart of this sales cycle.
Studies have shown search engine optimization to have the highest return of investment (ROI) over any other internet marketing form. When you compare Pay-Per-Click, it is like renting the first-place spot. The moment you stop, it goes away. With SEO, you own the top spot and need to maintain it.
When you create SEO optimized content around the internet, it shows you to be an authority figure in your niche. This increases trust between you and a potential buyer, thereby capturing in the mid-sales cycle.
Should I use Edmonton SEO services or Google Ads?
This is a more complex question, and it depends on your business goals. Edmonton SEO is more like a marathon than a sprint, so keep in mind the style of marketing you want.
Search engine optimization has a higher return on investment but takes longer to achieve results whereas pay-per-click has a more immediate impact, but not as good of a return. Both should be used to achieve optimal results.
Why Edmonton SEO over PPC?
Benefits of investing in an edmonton seo company include:
- Edmonton SEO has long-term ranking impacts
- All SEO deliverables provided by Snap SEO are designed to be permanent, even if you cancel your campaign.
- Edmonton search engine optimization can be cheaper in the long-run
How is your Edmonton SEO Managed Plans Different?
Snap Managed SEO plans, like all Snap products, is backed by our satisfaction guarantee. You will gain access to:
- A Dedicated CM
- Transparent White-label Monthly Reporting
- Sample Research Report
- Sample Monthly Report
- Proven and effective search engine marketing strategy
How long does it take for your Edmonton SEO services to work?
Typically we see the Google search results update every 10 weeks; so we begin to see results trickle in within ten weeks from completing the first month’s campaign, but we do recommend using our Edmonton SEO services for a minimum of 6 months before you start seeing results. This gives time for the search engines to crawl and index your website into their massive database.
Do I need a site audit?
You don’t need a site audit, but it is strongly recommended (strongly recommended [notice how we said that twice] ) to avoid any site penalizations. It’s so important we include it in our Edmonton managed SEO plans. If you want just service fulfillment – we can do that too – simple select from the a la carte options on our site.
With a site audit, our edmonton seo experts can do an initial audit to create a baseline for your website and find keywords your competitors are using to curate strategic content to SNAP up those keywords. Our audits also look at multiple other ranking factors to help you fair better on the search engine results pages.
