New Websites Dominate Google With Consistency & Patience

It is not simple to start a new company. In today’s market, a strong digital presence is needed to build a profitable business.

One piece of advice we provide to all new clients, especially those who have just established their website, is to be patient and consistent.

You’ve undoubtedly heard the saying, “good things come to those who wait,” and when it comes to SEO, this is entirely accurate. 

On average, three months of serious SEO work is required for Google to acknowledge and reward your efforts. It might take even longer for a completely new website to start seeing benefits.

In this case study, we’ll look at how three of our clients employed patience and perseverance to get the desired outcomes and then some!

Are you ready to begin?

Background

This case study will cover three Snap SEO client’ experiences: a pet grooming business, a men’s hair product supply website, and a local plumbing service.

Before coming to Snap, each website received 50 or less organic search visitors each month. Furthermore, they did not have any backlinks or keywords to report; they were practically brand new sites.

Each company has created a fantastic professional website. They attempted some SEO on their own, especially a few blog entries here and there, but didn’t notice many benefits for the time and work they put in. So they decided that they needed professional SEO assistance to ensure that clients discovered them on search engines.

All three clients signed up for Snap Managed SEO, our fully managed SEO service, which provides customers with their own campaign manager who handles all of the work and develop their custom SEO plan.

The SEO Audit 

We conduct an SEO audit on all new clients’ websites, and it’s one of the first things we do. We take into account their current traffic, keyword potential, backlinks, anchor text, and other factors.

Both the pet grooming and men’s hair product supply websites were brand new and had no organic traffic. They were barely ranking for a few keywords and had no backlinks from other websites.

The local plumbing service, on the other hand, was performing its own SEO work. They had roughly 150 visitors per month and were ranking for around 300 keywords. But it was evident that much more was required to achieve their objectives.

Campaign Planning Execution

Let’s take a look at how we got started with each of these clients’ website:

Pet Grooming

As a fresh new pet grooming website, we knew we needed a solid foundation to get them off to a good start. Snap Diversified Link Building is a superb link-building service that provides in-content, contextual connections to their site.

Links aid in the development of authority and are critical in growing organic traffic. However, as we obtained additional links for them around the web, we saw that their website was weak in substance.

We enlisted the help of Snap Blogger to create high-quality content that would bring more traffic to their website and engage readers with helpful information.

Based on our study, we created material that included high-performing keywords such as “mobile dog grooming,” “mobile pet groomer,” and “cat grooming cost.”

Finally, we sent them with a DA10 Blogger Outreach Pack. A blogger outreach service is when we write a blog that appears on another company’s blog and includes connections to the client’s website.

Typically, when doing blogger outreach, you focus on getting links from high traffic or high domain authority sites. However, our pet grooming business discovered that it was more beneficial to focus on obtaining connections from high-domain authority sites.

Men’s Hair Product Supply

Snap Managed SEO is a combination of our services that our campaign managers combine in the most effective manner. Because each business is unique, we have a unique digital marketing approach for each campaign.

Our men’s hair product supply company is a men’s grooming resource. We opted to focus on link development because they already had a mechanism in place for creating content.

We published two high-quality guest posts every month and established a solid link-building strategy. This allowed us to target some of their high-value keywords in high-authority guest posts while keeping their anchor texts diversified with foundational links.

Our marketing managers researched the money keywords in the guest posts and discovered that “how to obtain dreads” and “durag benefits” would generate the best results for them. 

Local Plumbing Service

As previously said, this client had already worked on their website. However, they contacted us because they wanted to expand their web presence even further. 

After doing the initial audit, their campaign manager found it would be most effective to focus on both link building and content creation. 

To start, we created a blog article with the keywords “install gas lines.” The content was about the benefits of installing gas lines in a home, a topic they were sure would bring in more visitors. 

To get a good number of links with high-performing keywords like “plumbing New Orleans” we used our Snap Diversity Link Building and traffic-based blogger outreach posts on “collapsed sewer lines.”

Results

All three of these clients were overjoyed with their results, although it’s worth noting that it took them longer than the usual three months to get started.

We warned them that because their websites were pretty new, it would take longer, and it did. But it was worth the wait. 

After signing up with Snap Managed SEO, our pet grooming company’s traffic tripled. Today, their rated keywords increased from zero to around 1,000.

On May 14, they made their first purchase of Snap Managed SEO. As seen above, more people are discovering them, learning about their services, and hiring them.

We couldn’t be happier with the results we were able to achieve for the men’s hair product company. They are also a perfect example of what may happen when you are patient.

They hopped on a Snap Managed SEO plan in October 2019 and did not experience an increase in traffic until March 2020.

Many companies become impatient and give up when they don’t see the results in the first few months, but it’s worthwhile to stick with the plan, as you can see below.

Their organic traffic increased to more than 20,000 views per month. That is why it is critical to be patient, especially with new websites!

Our final featured customer in this case study, a local plumber, had outstanding results across the board. But first, consider the value of free traffic to their site.

This plumbing company in New Orleans isn’t currently paying for digital ads. However, the free traffic they are receiving as a result of Snap is worth $2,178.

In other words, they’d have to spend that much on digital advertising to generate the same amount of visitors to their site!

We assisted them in increasing the value of their traffic from roughly $1,000 in October 2019 (when they signed up for Snap Managed SEO) to over $2,000 in 2020.

How Quitting Your SEO Campaign Early Hurts You

We all want fast gratification, but that isn’t always the case in the realm of SEO.

Your SEO effort will pay off if you don’t give up. However, don’t just take our word for it. Instead, let’s take a look at some real-world examples of companies who learned the hard way.

We worked with an audio-visual company a few years ago that wasn’t generating much organic traffic. They registered for Snap Managed SEO at the beginning of 2018. We expected it to take longer to get momentum as a website with little traffic. 

We began by building links, developing content, and doing SEO magic.

Here’s the issue. After six months had gone, the client was getting impatient for major results. So they cancelled Snap Managed SEO in the fall of 2018 – just as their traffic was about to take off!

Following the cancellation, they have learned that all of the hard work they had paid for at the start of the year had paid off.

Because they hadn’t been performing SEO, their traffic fell exactly as quickly as it had risen. They phoned us right back and got back on the Snap Managed SEO to get their growth back on track.

We can’t say when Google will start rewarding your website, especially for new sites. But it will happen if you have patience and consistency.

Takeaway

So, whether you have a new website or one that hasn’t been updated in years, the Snap SEO team can help you enhance your SEO through keyword research, link building, content creation, and more!

We can assist you regardless of your industry. Law firms, dental clinics, HVAC companies, contractors, hotels, and various other businesses are among our clients.

Different strategies work better for different businesses and that’s why we set up a custom strategy for every campaign. But one thing is for sure, you have to stay consistent.

Many of these clients have joined Snap Managed SEO, our best-selling fully-managed SEO solution. Clients may work as hands-on or as hands-off as they like with our campaign managers to reach their objectives.