From 0 Leads To THOUSANDS Of Leads In Less Than 30 Days
Professionalism at its best. We hired Snap to do work for us over a year ago and they have delivered just like they said they would do. We are almost 1st on Google for most searches . Thanks to this team. Would give 6 stars.
Who: Florida Coffee Shop
What? Before onboarding with Snap SEO, they were running ads in the past, burning thousands of dollars per month for their old ad team just to be running a “reach campaign.”
This is correct; they pay to be only visible through impressions and not to make individuals engage in any way.
Solution: We decided they needed a powerful direct response marketing strategy to assist them in attracting more locals to the coffee house.
After a brief discussion with the in-house Social Ads Wizards, they created an offer that made people run to take it.
The locals couldn’t refuse!
After only $100 was spent in 4 short days… that’s what transpired.
First, what exactly are Snap Social Ads?
Social Ads are a mix of Facebook and Instagram ads that allow businesses to place ads in front of individuals based on their interests, demographics, and behaviour.
Within Facebook and Instagram, there are more than 1,000+ information points that focus on a specific group of people and connect with billions of people around the world.
This is among the many reasons social media ads are effective for all brands.
As a local company, they were able to generate 250 leads through the Social Ads processes with an average CPL of $0.35!
Do you think we’re joking? Take a look at the image below.
How did we do it?
Our social ads product is based on five main components, which we integrate into each campaign.
1. Competition Research & Ad Design: This is how every advertisement, word within our copy for our ads, and offer will make an impression. Within Paradeco, we discovered a lot of competition that locals were attracted to, so making sure that we stood out with our killer deal was vital.
2. Split Testing: This is essential for every campaign, regardless of the platform type. Split testing begins with four different types of images, three types of copy and two different audience types.
3. Performance Optimization: Once the campaign starts to get traction, meaning consistent leads, then we’re able to start optimizing our ads based on key metrics, including Cost Per Lead, Click Through Rate, Frequency, and other key metrics.
4. Scaling: To gain from the initial leads of 200+ at the beginning of the campaign to 1300+, we needed to scale up the winning design. If you scale, Slow & Steady wins the race. This can be achieved through budget changes, removing the wrong ideas, and using other split testing techniques to ensure a steady cost per lead.
Pro Tip: When scaling, you should limit the increase to the per-day Ad Set budget by 20 percent so you do not overrun the algorithm too excessively. This will allow you to keep the cost per lead or conversion cost.
What About IOS 14?
We can get accurate reporting by using lead generation, the lead ad form on Facebook that we utilize in all of our Snap social Ads campaigns. Additionally, we can use this information to create a remarketing list and re-market them without losing our mobile customers.
Latest Updates on Paradeco
In the past month, we’ve been able to expand our winning strategy and continue to savour tons of local leads. The cost per lead we have increased, but this is normal when you scale and can cause exhaustion. We will focus on winning with our innovative approach and offer testing.
The winning creative:
If you need assistance boosting your lead generation at the local, national or global level, click here to book a consult with us.