- Written by Josh Shankowsky
- Category: Search Engine Optimization (SEO)
The world of search engine optimization (SEO) is certainly a complex one. Anyone who wants to be well-versed in SEO will have to dedicate most of their time to learn how everything works. This is why many businesses that don’t have their own SEO-focused experts are turning to professional SEO companies for help.
SEO agencies can give you a number of advantages. These companies usually offer inclusive SEO services so that you don’t have to hire multiple specialists from different companies. If you want to start off your SEO journey on the right foot, the knowledge, experience, and expertise of an SEO professional will be required. Listed down below are all the benefits that you will get from using a managed SEO service:
1. Expertise in SEO
As mentioned, the world of SEO is a complicated one, and it will take you many years to master it. In fact there's over 200 known ranking factors with up to 50 variations of each making that over 10,000 variations. In order to devise a strong SEO plan, you have to know all the confusing SEO terms, If you don’t page, latent semantic indexing, canonicalization, and the list goes on. On top of that, you also need to know what CMS, SMM, SERP, PPC, and CPM stand for. SEO experts have a deep understanding of how search engines work, and they know how to use algorithms in a way that will deliver you effective results.
2. White Hat SEO Tactics
When it comes to SEO, it is imperative that you understand the difference between white hat and black hat SEO practices. While white hat SEO tactics meet search engine webmaster guidelines and are ethical, black hat methods are the complete opposite. Black hat SEO practices violate the guidelines set by search engines, which involve cunning tactics that could get their websites ranked higher on search engine results pages (SERPs).
If you don’t know what white hat SEO methods are, you may unintentionally end up implementing black hat SEO, which is the last thing you want to do. There are serious penalties that you will face as a result of using black hat methods, such as having your websites banned from the search engines. Therefore, it is vitally important that you understand the difference between white hat and black hat SEO methods, or find someone who does.
3. Full-Range of Services
An SEO company that does everything, from optimization to content creation, can be very beneficial to your business. You want your website to be optimized so that search engines can easily index it. To do this, you need to know how to properly use title and meta tags, sitemaps, as well as keywords. A team of SEO experts that understand how to do these things can help identify the best keywords for your business by conducting keyword testing.
4. Access to Insider Knowledge
Good SEO firms keep track of changes in the industry, as well as the latest trends, tools, and techniques that they can use for their clients. Through professional networking, online forum discussions, and the review of recommendations provided by search engines and others in the industry, SEO professionals are well informed about everything related to SEO.
5. Quick Results
By handing the job over to the professionals, you can expect to see faster results. An SEO agency can develop your SEO strategy and get it ready for implementation in a short span of time. These professionals know how to prioritize things based on your SEO plan in a way that will deliver the fastest results. For instance, if your website is poorly designed, then they may tackle this issue before moving on to other things. Without proper knowledge on these things, you will end up wasting more time as you have to go back and reevaluate what you did wrong.
If you’re looking for a managed SEO service, get in touch with us today! We’re happy to help.